Moving the Needle in the Age of AI
A practical one-day workshop for engineering leaders who want to step up, leverage AI, and drive real business impact.
Date: June 22, 2025
Time: 09:00–17:00
Location: Moshav Nir Zvi, Central Israel
Cost: 1,700 NIS + VAT
If you're a VP R&D or senior engineering manager, you already know:
AI is moving fast — and what is expected of you is moving even faster.
You’re leading teams, delivering tech, and now also expected to drive real business results.
This workshop helps you do just that!
Led by seasoned tech executives Miri Curiel and Adi Shacham-Shavit, this workshop is built for leaders like you who want to better align engineering goals with business outcomes — through practical examples, powerful tools, proven frameworks, and an executive mindset.
Here’s What You’ll Learn
How to lead when AI takes care of the basics
How to show real business value from engineering work
How to stay relevant in this fast evolving role
How to link engineering efforts to business priorities and unit economics
How to shift perspective: from delivery-focused to impact-driven
How to proactively identify where R&D can “move the needle”
Why This Matters Now
AI is changing the game — The job used to be all about managing your R&D team. But with AI becoming a prominent part of coding, your work as an engineering leader now needs to focus on proactively bringing business value.
This isn’t another soft-skills workshop.
It’s a space built by engineering leaders, for engineering leaders — with the tools, language, and frameworks to drive real business impact.
We’ve spent years learning how to turn technology into the business of technology.
And this is what we wish someone had told us when we were in your shoes.
This is a full-day, in-person workshop combining guided talks, real-life case breakdowns, peer-to-peer discussions, and team exercises.
The day is structured to move from insight to action — with space to reflect, connect, and work through challenges together.
Led by
Miri Curiel – Tech executive and leadership coach (former VP R&D @Orca Interactive, @Tonara)
Adi Shacham-Shavit – Tech strategy advisor and scale-up expert (former EVP Engineering @Transmit Security, @AppsFlyer, @Lemonade)
Both have been there — and built real impact from the engineering seat.
Built for Senior Engineering Decision-Makers
VPs of R&D
Directors of Engineering
CTOs looking to sharpen business alignment
How to Register
Fill out the form
Receive confirmation of acceptance (based on profile fit)
Get a payment request
Confirm your spot by completing the payment
Please note: Registration is subject to approval. Spots are limited.
Questions? Email us at vprndleap@gmail.co
This is the missing piece you didn’t know you needed — but will be glad you found.