friends of next play jam: From Idea to $4.6M: Using Customer Co-Creation to Nail Product Market Fit

​Founders know they need customer feedback, but most stop at interviews or surveys. In this session, Dr. Jen Pardi-Cusick shares how to go further with customer co-creation, a hands-on, high-impact approach that builds loyalty while shaping products people actually want. Learn how Jen used this method to take a new product from 0 to $4.6M in three years, with over 90% gross margin, and how you can apply the same principles to your next big idea.

​Dr. Jen Pardi-Cusick is the founder and CEO of Fennel Frameworks, a consulting team purpose-built for startups that helps technical founders turn sharp ideas into high-growth businesses. Jen leads a team of functional experts with decades of experience in strategy, customer insights, and operational scale who act as trusted partners, allowing founders to stay focused on building while the Fennel team handles the structure that fuels growth, loyalty, and profitability. From market validation to go-to-market strategy and systems design, Fennel Frameworks helps visionary startups scale smart toward a successful exit or the next big milestone.