Billy Broas: How to Create Clean, Clear, and Convincing Website Copy and Messaging
A couple years back, I invited messaging strategist Billy Broas to teach his Five Lightbulbs messaging framework to our community.
The 5LB Framework helps tighten up the way we communicate offers, services, and products. I use it all the time when I write copy and messaging.
Since then, Billy has helped many more people implement his framework. A notable example is Leila Gharani, a wildly successful Excel educator/creator with 2.6 million YouTube subscribers and a 7-figure online education business that she runs with her husband and a small team.
One of the biggest struggles many marketers face is creating copy and messaging that effectively drives a reader from consideration to purchase, particularly on home pages, sales pages, service pages, and more.
So, I thought I'd invite Billy back to teach us how to do just that, using his recent project with Leila as a case study.
If you're struggling to create clean, clear, and convincing copy for yourself or your clients' websites, this training is for you.
Billy will dive deep into things like:
The difference between messaging and copywriting (knowing the difference is critical for a website redesign)
How he tackled his client Leila's high-stakes website redesign project—and wowed her
A breakdown of three key pages Billy rewrote for Leila's website and why he chose the specific headlines and copy
This one will be FREE to the public for those who can attend live and the recording will be placed delicately into the Member Library.
Members will also get a cheat sheet to make implementing these concepts a breeze.
Register for FREE on this page to attend live.