SaaS Masters Class: how to optimize your sales process for CaC efficiency
Your Customer Acquisition Cost is too high!
Has that ever been said to you? Or maybe you figured this out yourself. A big reason for a high CaC is having one unified Go-to-market strategy for all types of prospects. This means you spend equal effort on those not ready to buy yet or those that represent high revenue and little revenue.
Enter the Buying Journey!
The companies that have efficient CaC are the ones who have implemented buyer journey principles. They don’t try to sell to everyone at any time but rather focus effort on thos ready to buy and change tactics depending on the size of the price. It is one thing to know this in theory, but this SaaS Masters class covers both the theory and practical application for this. Which means you can take what you learn home and apply it the next day!
For Who:
SaaS companies with +1M ARR
Established Go-to-market functions (sales, marketing and CS)
Mostly sales-led
What you’ll get:
A Proven Framework to build out a Buyer Journey for your business.
Practical tips for process implementation How do you go from a theoretic slide into a daily practice.
A live demonstration of a Buyer journey working in Hubspot at an actual SaaS company
A toolbox overview, which tools can you put in avoiding heavy resource growth but prepare to scale
Official Certification to showcase your expertise to your team, investors, and yourself.
Bring a friend!
Why not bring someone from your company and do this workshop together. We advice Go-to-market leaders of the same company to team up and take on this challenge together!
Investment:
€289 p.p., excluding VAT.
Special Offer: Members of We Love SaaS enjoy a 50% discount!