✍️ WORKSHOP: Build Your PR Roadmap & Promote Your Writing w/ Lucy Werner
** This is a LIVE workshop. Attendees will be sent a video recording after the workshop. **
What exactly is PR? How can writers leverage their personal brand and image?
PR is more than just pitching to journalists—it’s everything we do in the public eye, and there are many ways for writers to promote themselves.
Join us for a one-hour workshop with the founder of Hype Yourself, Lucy Werner. Lucy is a PR expert, author and teacher, and will walk writers through a top-line PR roadmap.
We'll also explore:
Surprising ways to promote your writing
Ideas for content
Where to pitch your work
How to develop of your confidence and know-how around PR
About Lucy Werner
Lucy Werner is founder of Hype Yourself, an online DIY platform for small businesses to learn how to build their brand and do publicity for themselves. She has taught hundreds of entrepreneurs through workshops and talks for Cass Business School, Courier magazine, Hatch Enterprise, UAL & UCL. She has also written two bestselling books, Hype Yourself and Brand Yourself. Most recently named a Startups 21 most influential women of 2021 and The Dots 100 Rising Stars two years in a row. She is also an Adobe Express global ambassador and a Domestika instructor.
Your London Writers' Salon Hosts:
Parul Bavishi and Matt Trinetti are the co-founders of the London Writers' Salon, creators of the webby-nominated Writers' Hour daily writing sessions, and hosts of the London Writers' Salon podcast.
Parul Bavishi has been an editor for over a decade. In addition to running LWS she helps thriller, YA and non-fiction writers level up their craft and get published. She writes and edits for the Story Grid. She has worked as an editor and literary scout at Random House, Quercus & Eccles Fisher. She analyses TV hit shows (Killing Eve, Ozark, Game of Thrones) on the Story Grid Showrunners Podcast.
Matt Trinetti is a writer, publisher, TEDx speaker, and facilitator. In addition to running LWS, Matt designs programs to help unfulfilled professionals pursue creative work, start businesses, and reinvent their careers. Matt's work has appeared in Quartz, Observer, Creative Mornings, and on his blog GiveLiveExplore.
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By becoming a member of London Writers' Salon, you'll get free access to interviews like this every week. Plus, you'll join our cosy online community and get expert support and accountability to enhance your craft and publish your best work.
