Product positioning is the basis of your marketing, sales, and product strategy. In this Q&A, April Dunford, author of Obviously Awesome, shares her proven product positioning framework.
In this live expert Q&A, you’ll learn:
How to create a smart product positioning to deliberately shape how your customers perceive your offering to set your company up for success
Examples of startups that have used product positioning to unlock rapid growth with their ideal customer segments
April Dunford’s product positioning framework
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