Upcoming events

Find out how you can join our community, participate in our courses, or take advantage of our services!

What we do

Join the Community

Productized Academy

Receive monthly tips and stay up to date with all the news from Productized!

Sign Up for the Newsletter

Live Podcast with Shay Howe- Make the customer a Hero 🦸

Productized Podcast with Sebastien Prioris - Creating Meaningful Conversations Within Tech Teams

Mission (not!) Impossible:
From the Lab to the Market

10xU Co-Creation Workshop

Productized Podcast with Agnes Casenave - AI as a Driver for a Successful Future Generation 

Radical Product Thinking, The New Mindset for Innovating Smarter

Productized Podcast with Joana Paiva - (Un)certain paths to define our career in Product

P-Podcast w/ Bárbara Aranda da Silva - Non-formal education: Finding pathways to create change makers 

P-Podcast w/ Lloyd Humphreys - From UX to AI: Create Better Data Across Tech, Processes and People

P-Podcast w/ Tiago Cunha Reis - STEAM Students: How can they bring more value to businesses?

89. From Computer Graphics to Lisbon’s Uni: a Life in Computer Science Education w/ Miguel Dias

90. Innovation Technology: Design Products from Here to Space w/ João Montenegro

91. STEAM: Build the future of your career doing what you love w/ Justyna Cyrankiewicz

Live Webinar - Empowering Product Managers with Salesforce with iMovo

92. Price: The Art of Pricing: Delight Customers and Derange Competitors w/ Chris Mele

WCS PM Course | 2nd Batch Demo Day

Future education - how will it change in 10 years? | LIVE Productized Podcast

The importance of local city management: impact in the public administration of cities. w/ Luís Newton

Activism's role in innovative policy creation. w/ Ksenia Ashrafullina

Future education - how will school K12 be offered in the city? w/ Tim Vieira 

Startups: Unicorns vs 10M€ bootstrapped companies. w/ António Lucena de Faria

Productized Podcast with Martin Harris from The Lisboan International School

VP Miguel Pinto Luz on Shared mobility and cycling: the experience of Cascais

Being the CTO of the city - transforming cities digitally. Vilnius example.

Product Marketing Demystified by Yaroslav Stepanenko

Productized 

The Productized Podcast is produced by Productized — a series of interviews with product innovators, successful makers, and entrepreneurs. We hope those who listen to the ideas on this show are inspired to productize.

<div class="mirror-content" data-reactroot=""><p>​The Productized Podcast is produced by Productized — a series of interviews with product innovators, successful makers, and entrepreneurs. We hope those who listen to the ideas on this show are inspired to productize.<br/></p></div>

Productized Podcast

Getting into Product Management Online. Learn through high-quality videos, engaging lessons, hands-on activities, and sharing insights.

Digital Product Management Course
Executive PM Course |  Length:  7 weeks 
Starting:  November 10th |  Format:  Remote
A venture between Universidade Católica Portuguesa. 
Learn More

Product Management Course
Entry-level Part-time course |  Length:  5 months - 320 hours
Format:  Remote
A venture between Wild Code School
Learn More

Product Management Fundamentals
This Masterclass will be a combination of lectures on best practices, exercises, and group discussions. The goal is to give you tools that help you:
Balance multiple, competing priorities
Organize your roadmap and backlog
Reduce the time spent on writing specs
Collaborate and create alignment with stakeholders
Communicate your goals and progress with the rest of the company
Buy Now

Productized Masterclasses
Enjoy 7 masterclasses and 2 keynotes. Get practical tips from the world's experts on Product Development, and network with your peers and trainers. Be prepared to get inspired and learn about Enterprise Product, and Consumer Product.
Buy Now

<div class="mirror-content" data-reactroot=""><p>​Getting into Product Management Online. Learn through high-quality videos, engaging lessons, hands-on activities, and sharing insights.</p><p>​</p><h2>​<strong>Digital Product Management Course</strong></h2><p>​Executive PM Course | <strong>Length:</strong> 7 weeks </p><p>​<strong>Starting:</strong> November 10th | <strong>Format: </strong>Remote</p><p>​A venture between Universidade Católica Portuguesa. </p><div style="text-align:center;margin-bottom:1rem"><a href="https://www.clsbe.lisboa.ucp.pt/executivos/digitalproductmanagement" class="btn" style="background-color:#de3163;color:#ffffff;border:1px solid transparent;padding:0.75rem 1.5rem;border-radius:8px;font-size:1rem !important;line-height:1 !important;word-break:break-word;display:inline-block;text-align:center;font-weight:bold;text-decoration:none !important">Learn More</a></div><p>​</p><h2>​<strong>Product Management Course</strong></h2><p>​Entry-level Part-time course | <strong>Length:</strong> 5 months - 320 hours</p><p>​<strong>Format: </strong>Remote</p><p>​A venture between Wild Code School</p><div style="text-align:center;margin-bottom:1rem"><a href="https://www.wildcodeschool.com/en-GB/trainings/product-management-part-time" class="btn" style="background-color:#de3163;color:#ffffff;border:1px solid transparent;padding:0.75rem 1.5rem;border-radius:8px;font-size:1rem !important;line-height:1 !important;word-break:break-word;display:inline-block;text-align:center;font-weight:bold;text-decoration:none !important">Learn More</a></div><p>​</p><h1>​<strong>Product Management Fundamentals</strong></h1><p>​This Masterclass will be a combination of lectures on best practices, exercises, and group discussions. The goal is to give you tools that help you:</p><ul><li><p>​Balance multiple, competing priorities</p></li><li><p>​Organize your roadmap and backlog</p></li><li><p>​Reduce the time spent on writing specs</p></li><li><p>​Collaborate and create alignment with stakeholders</p></li><li><p>​Communicate your goals and progress with the rest of the company</p></li></ul><div style="text-align:center;margin-bottom:1rem"><a href="https://productizedemy.teachable.com/p/product-management-fundamentals" class="btn" style="background-color:#de3163;color:#ffffff;border:1px solid transparent;padding:0.75rem 1.5rem;border-radius:8px;font-size:1rem !important;line-height:1 !important;word-break:break-word;display:inline-block;text-align:center;font-weight:bold;text-decoration:none !important">Buy Now</a></div><p>​</p><h2>​Productized Masterclasses</h2><p>​Enjoy 7 masterclasses and 2 keynotes. Get practical tips from the world&#x27;s experts on Product Development, and network with your peers and trainers. Be prepared to get inspired and learn about Enterprise Product, and Consumer Product.</p><div style="text-align:center;margin-bottom:1rem"><a href="https://masters.productized.co/" class="btn" style="background-color:#de3163;color:#ffffff;border:1px solid transparent;padding:0.75rem 1.5rem;border-radius:8px;font-size:1rem !important;line-height:1 !important;word-break:break-word;display:inline-block;text-align:center;font-weight:bold;text-decoration:none !important">Buy Now</a></div></div>

Courses

Read about customer discovery, branding, UX/UI, service, product management on-demand, and more... Come and see step by step the whole design structure process! 


Customer discovery
The first pillar for success is knowing your customer. Like psychology, what is at the surface may hide mysterious causes. Understanding customers’’ beliefs and purchase processes require adequate survey/observation and interpretation methods.


Branding
The branding crafts how people perceive your product. It can be so important externally and internally that you can start by designing the brand prior to building the product. Creating a strong brand is perceived as a point of arrival and departure. A brand is an expression of a story giving meaning to the origin and future of the product.


UX / UI
User experience and user interface design are about making the actual product usable, useful, and desirable. Do not let a good product concept be spoiled by a bad user experience.


Service design
Consider possible the steps made by the customer in the whole system of possible interactions. Find where it breaks for each use case. Design a system that properly addresses all relevant use cases at a minimal cost and maximum satisfaction for the user and the providers.


Product management on-demand
When your organization is developing a web or mobile product or service and it doesn’t have the specialized talent for managing the complex interactions between all the stakeholders, gathering and defining the specifications, run user behavior and UX tests, create the product vision, roadmap, write the user stories and prepare the PRD (Product Requirements Document) to align the development team with the stakeholders and clearly define the delivery dates per agile sprint. Otherwise, you’re likely on the road to something more costly, at lower quality, and way over the deadline, you expected to deliver the product. That’s why you need a product manager to set the pace and guarantee a proper alignment between everyone.

<div class="mirror-content" data-reactroot=""><h2>​</h2><h2>​<em>Read about customer discovery, branding, UX/UI, service, product management on-demand, and more... Come and see step by step the whole design structure process! </em></h2><p>​</p><img class="image" src="https://cdn.lu.ma/cdn-cgi/image/format=auto,dpr=2,quality=85,width=800/editor-images/uf/fee610c7-f7b9-4d25-8f33-138c9d2ed7a4" style="display:block;max-width:100%;max-height:400px;margin:24px auto"/><h2>​<strong>Customer discovery</strong></h2><p>​The first pillar for success is knowing your customer. Like psychology, what is at the surface may hide mysterious causes. Understanding customers’’ beliefs and purchase processes require adequate survey/observation and interpretation methods.</p><p>​</p><img class="image" src="https://cdn.lu.ma/cdn-cgi/image/format=auto,dpr=2,quality=85,width=800/editor-images/mo/89e8bfb5-8f4d-4a5d-9ab5-6c54b7c06f2b" style="display:block;max-width:100%;max-height:400px;margin:24px auto"/><h2>​<strong>Branding</strong></h2><p>​The branding crafts how people perceive your product. It can be so important externally and internally that you can start by designing the brand prior to building the product. Creating a strong brand is perceived as a point of arrival and departure. A brand is an expression of a story giving meaning to the origin and future of the product.</p><p>​</p><img class="image" src="https://cdn.lu.ma/cdn-cgi/image/format=auto,dpr=2,quality=85,width=800/editor-images/72/45b79af7-5421-4006-8319-6374786a82c0" style="display:block;max-width:100%;max-height:400px;margin:24px auto"/><h2>​<strong>UX / UI</strong></h2><p>​User experience and user interface design are about making the actual product usable, useful, and desirable. Do not let a good product concept be spoiled by a bad user experience.</p><p>​</p><img class="image" src="https://cdn.lu.ma/cdn-cgi/image/format=auto,dpr=2,quality=85,width=800/editor-images/29/941682fb-da01-44a9-a0f8-a959c5b067d8" style="display:block;max-width:100%;max-height:400px;margin:24px auto"/><h2>​<strong>Service design</strong></h2><p>​Consider possible the steps made by the customer in the whole system of possible interactions. Find where it breaks for each use case. Design a system that properly addresses all relevant use cases at a minimal cost and maximum satisfaction for the user and the providers.</p><p>​</p><img class="image" src="https://cdn.lu.ma/cdn-cgi/image/format=auto,dpr=2,quality=85,width=800/editor-images/50/733d5e00-c0d8-4c2f-8018-b4aa6434e074" style="display:block;max-width:100%;max-height:400px;margin:24px auto"/><h2>​<strong>Product management on-demand</strong></h2><p>​When your organization is developing a web or mobile product or service and it doesn’t have the specialized talent for managing the complex interactions between all the stakeholders, gathering and defining the specifications, run user behavior and UX tests, create the product vision, roadmap, write the user stories and prepare the PRD (Product Requirements Document) to align the development team with the stakeholders and clearly define the delivery dates per agile sprint. Otherwise, you’re likely on the road to something more costly, at lower quality, and way over the deadline, you expected to deliver the product. That’s why you need a product manager to set the pace and guarantee a proper alignment between everyone.</p></div>

Build & Design

Design sprints, coaching for startups and product people, product management, future studies, and more… Get to know all the services.
- 

Design sprints

Answer critical business and product questions by compressing months of endless interactions into 2, 3 or 4 days of focused work by a small critical team. Instead of waiting for a launch to observe the results, shortcut that learning process by quickly building and validating a smart prototype with real customers.

Innovation Programmes

Entrepreneurs and established business or policy players need each other to solve problems and build amazing new ways to increase the value to their customers and advance business or policy goals. We organize acceleration or open innovation programmes with processes tailored to match the goals of the promoters and the entrepreneurs.

Coaching for startups and product people

We are entrepreneurs and have been working with or within corporations for several years and know what it takes to help entrepreneurs navigate the harsh waters of building a new thing. We give support covering the basics of the critical aspects of a business model, product solution-problem fit and product development... Needless to say, we are able to dive into the nitty-gritty of product design.

Product management

When your organization is developing a web or mobile product or service and it doesn’t have the specialized talent for managing the complex interactions between all the stakeholders, gathering and defining the specifications, run user behaviour and UX tests, create the product vision, roadmap, write the user stories and prepare the PRD (Product Requirements Document) to align the development team with the stakeholders and clear define the delivery dates per agile sprint. Otherwise, you’re likely on the road to something more costly, at lower quality and way over the deadline you expected to deliver the product. That’s why you need a product manager to set the pace and guarantee a proper alignment between everyone. 

Future studies

Companies that thrive in the long-run are companies that strategically prepare for plausible scenarios. We employ prospective study methods to help companies or functional areas define future scenarios on the markets where they operate, enabling them to identify areas for innovation, take strategic decisions on their positioning and communicate about innovation challenges.

<div class="mirror-content" data-reactroot=""><h2>​Design sprints, coaching for startups and product people, product management, future studies, and more… Get to know all the services.</h2><h2>​-<br/></h2><h2>​<strong>Design sprints</strong></h2><img class="image" src="https://cdn.lu.ma/cdn-cgi/image/format=auto,dpr=2,quality=85,width=800/editor-images/gu/44fd2d7a-7510-4709-86fc-c9867e990766" style="display:block;max-width:100%;max-height:400px;margin:24px auto"/><p>​Answer critical business and product questions by compressing months of endless interactions into 2, 3 or 4 days of focused work by a small critical team. Instead of waiting for a launch to observe the results, shortcut that learning process by quickly building and validating a smart prototype with real customers.</p><p>​</p><h2>​<strong>Innovation Programmes</strong></h2><img class="image" src="https://cdn.lu.ma/cdn-cgi/image/format=auto,dpr=2,quality=85,width=800/editor-images/g7/de7588a8-90b2-40d2-854c-c15958162abd" style="display:block;max-width:100%;max-height:400px;margin:24px auto"/><p>​Entrepreneurs and established business or policy players need each other to solve problems and build amazing new ways to increase the value to their customers and advance business or policy goals. We organize acceleration or open innovation programmes with processes tailored to match the goals of the promoters and the entrepreneurs.</p><p>​</p><h2>​Coaching for startups and product people</h2><img class="image" src="https://cdn.lu.ma/cdn-cgi/image/format=auto,dpr=2,quality=85,width=800/editor-images/e4/5f917e8d-616b-4e5f-b705-d26e95ad022d" style="display:block;max-width:100%;max-height:400px;margin:24px auto"/><p>​We are entrepreneurs and have been working with or within corporations for several years and know what it takes to help entrepreneurs navigate the harsh waters of building a new thing. We give support covering the basics of the critical aspects of a business model, product solution-problem fit and product development... Needless to say, we are able to dive into the nitty-gritty of product design.</p><p>​</p><h2>​Product management</h2><img class="image" src="https://cdn.lu.ma/cdn-cgi/image/format=auto,dpr=2,quality=85,width=800/editor-images/u3/5cbd55b2-6e12-43b7-bf1b-0b66a0a0d886" style="display:block;max-width:100%;max-height:400px;margin:24px auto"/><p>​When your organization is developing a web or mobile product or service and it doesn’t have the specialized talent for managing the complex interactions between all the stakeholders, gathering and defining the specifications, run user behaviour and UX tests, create the product vision, roadmap, write the user stories and prepare the PRD (Product Requirements Document) to align the development team with the stakeholders and clear define the delivery dates per agile sprint. Otherwise, you’re likely on the road to something more costly, at lower quality and way over the deadline you expected to deliver the product. That’s why you need a product manager to set the pace and guarantee a proper alignment between everyone.<br/></p><h2>​Future studies</h2><img class="image" src="https://cdn.lu.ma/cdn-cgi/image/format=auto,dpr=2,quality=85,width=800/editor-images/9j/34833e11-922b-4a87-a0ab-a2013e0ce681" style="display:block;max-width:100%;max-height:400px;margin:24px auto"/><p>​Companies that thrive in the long-run are companies that strategically prepare for plausible scenarios. We employ prospective study methods to help companies or functional areas define future scenarios on the markets where they operate, enabling them to identify areas for innovation, take strategic decisions on their positioning and communicate about innovation challenges.<br/></p></div>

Consultancy