Product-led Growth
Product Led Growth Essentials with Kyle Poyar (OpenView)
Best practice around PLG implementation
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Product-led growth (PLG) is becoming an increasingly popular growth strategy for SaaS technology companies worldwide. Companies, such as Hubspot, Zoom, Calendly, and Slack are often used as best case examples of a PLG go-to-market (GTM) strategy and since the events of the global pandemic, it is becoming increasingly more popular for companies seeking ways to help users taking control of their desired software to get their jobs done.
Whether you’re new to the notion of product-led growth or are working with or looking to pivot to a PLG GTM at your SaaS business, you’re invited to hear exactly what it means to put your user first, with a PLG strategy.
Startupbootcamp Australia and DiUS are excited to host one of the leading global thought leaders in PLG—Kyle Poyar, Partner at OpenView—to discuss best practices for implementing a product-led growth (PLG) strategy.
Kyle will join us live, from Boston, for a keynote presentation plus a structured Q&A session.
Learning outcomes:
What is PLG and why would a business consider implementing it
Which businesses / industries benefit the most from PLG strategies
Steps / best practice guide to implement, including who needs to be involved
Real examples of companies implementing PLG from the outset and a pivot later down the track
About Kyle
Kyle leads OpenView’s Growth Team, responsible for advising portfolio executive teams on strategies to increase revenue growth and dominate their markets. The team has helped the portfolio generate over $100 million in additional enterprise value in the last three years.
Kyle specializes in pricing & packaging strategy, which is the most effective yet overlooked growth lever at a SaaS company’s disposal. He’s an expert in Product Led Growth, optimizing go-to-market strategies, and SaaS benchmarks.
About SBC
We are a global family of industry-focused programs.
We support early-stage tech founders to rapidly scale their companies by providing direct access to an international network of the most relevant mentors, partners, and investors in their industry.
As each program focuses on an industry, we’re able to provide an unmatched level of support to the startups selected into our programs.
About DiUS
DiUS brings together the best of technology consulting and product development. We’re a team of pioneers, thinkers, investigators, doers, collaborators and change-makers, and we love what we do.
We’ve built our success, partnering with our clients to build elegant bespoke solutions and uplifting capability, with a focus on technical excellence and sustainable delivery. Our clients include some of Australia’s largest organisations, as well as some pretty cool startups. Learn more about our product capabilities.