Winning That Promotion

​There's an aphorism titled the Pareto Rule, which asserts that 80% of outcomes (or outputs) result from 20% of all causes (or inputs) for any given event. A goal of the 80-20 rule is to help businesses prioritise inputs that are the most productive.

​Unfortunately, businesses don't look at their customers through the same lens. The truth is your customers are wildly different from each other; most companies have ideal customers and, let's say, less than ideal customers. Embracing these differences and optimising how you approach your customers is the base for customer-centricity.

​As an employee working in marketing, product, customer success or a host of other functions, your north star metric is to provide customers with the best experience possible. As soon as you change your approach to become more customer-centric, you receive better results, which means your efforts are more seen at work.

​And that makes that promotion a whole lot easier.

​This is easier said than done, especially if your organisation's culture isn't customer-centric, so where do you start? In this workshop, learn from Aditya Kulkarni (Co-Founder Stoa School) how focusing on the right customers is the key to unlocking your next promotion. Tune in!