Research Leaders Forum

Modern product teams are simultaneously balancing speed to delivery of new features and the need to test hypotheses, uncover unmet needs, and gain new insights about their users. So many user research questions, so little time!

Given these competing pressures, how do you determine which studies to prioritize? How should a product team go about determining how to invest their own limited time as well as their customers’ time? When is it worth investing in time-consuming primary research, and when is it ok to “ship it and measure it”?

Please join me on February 2, 2023 for a discussion on how to identify your highest-priority research projects.

Jeanette Fuccella is the Director of UX Research at Pendo. You can find her on LinkedIn here: 

UX Research Leaders' Forum: Prioritizing Research Studies