Pricing & Business Models: A Roundtable for B2B Builders
Establishing a strong business model and pricing strategy in B2B is never simple—and it often feels like there’s never enough information. But you don’t have to figure it out alone.
Join EchoHer for a candid roundtable conversation with fellow founders and operators as we unpack real-world B2B models: from SaaS to services, pilots to enterprise deals.
Several community mentors will lead different parts of the discussion, sharing what’s worked (and what hasn’t) across stages and business types. Whether you're rethinking your GTM or trying to land your first customer, this session will give you a space to reflect on your model and get real feedback from others in the trenches.
Why This Matters:
Your business model shapes how you deliver and capture value. Pricing isn’t just numbers—it’s a strategic tool to test demand, build revenue, and better understand your customer. This roundtable is a chance to learn from others, share openly, and leave with real insights to guide your next steps.
* Your ticket helps cover drinks and food.
EchoHer Contributing Members are free. Learn more
Hosts
Ann Marie Kenitzer, Bricolagrow LLC Founder & CEO
Ann Marie is a proven growth strategist, business transformer, and technology innovation leader with deep roots in the technology sector, from corporate to early-stage ventures. She founded Bricolagrow LLC as a Business Coach/Advisor and Fractional COO passionate about helping businesses to unlock growth and scale to create lasting value. She’s served as coach/advisor to ~30 startups across diverse industries of Technology, AI, ClimateTech, Medical Devices, HealthTech, EdTech, and consumer products. She guides founders to root out and resolve growth roadblocks, align business models and hone GTM for product-market-fit, vet financials and elevate storytelling for customer and investor readiness. Previously in the corporate arena, Ann Marie was a Business GM and VP/Director of Strategy and Operations at Intel Corporation and Flex Ltd. with extensive expertise across product management, engineering, marketing, strategic planning, business operations, and supply chain. She incubated a Fortune 100 internal startup for customizable IoT products, led growth strategy for a billion-dollar datacenter business unit, executed global business and IT transformation, led strategic transitions in the semiconductor ecosystem, and built groundbreaking technology partnerships.
and Flex Ltd. with extensive expertise across product management, engineering, marketing, strategic planning, business operations, and supply chain. She incubated a Fortune 100 internal startup for customizable IoT products, led growth strategy for a billion-dollar datacenter business unit, executed global business and IT transformation, led strategic transitions in the semiconductor ecosystem, and built groundbreaking technology partnerships.
Judy Kopa, CEO and Founder, Arroo, Inc.
Judy is a visionary strategist and outcome-based operator. As Chief Strategy Officer and Chief Financial Officer, she’s not only shaped the strategy but also driven it end-to-end organizationally, across companies from $30 million to $50 billion of revenue. She sees the big picture, and she never loses sight of what it takes to deliver the best outcomes.
Her impact goes far beyond financials. Judy builds alignment, breaks down silos, and empowers teams to move fast and win together. She brings clarity to complexity and ensures that strategy doesn’t just live in the boardroom — it shows up in results.
Her leadership philosophy is simple yet impactful: Set the strategy. Collaborate with purpose. Deliver high value outcomes. Judy leads with vision, drives with discipline, and inspires with integrity. In doing so, she brings people with her every step of the way.
Jennifer is an experienced Chief Financial Officer with 25 years of work experience, with the most recent 15 years spent in startup finance and accounting. Earlier in her career, Jennifer was an Equity Research Analyst on Wall Street covering Internet and eCommerce publicly traded companies (Such as Google, Yahoo!, eBay, Amazon, Netflix etc.). She also spent two years as a litigation accounting and bankruptcy consultant at Deloitte and four years in corporate finance at VISA USA. Jennifer specializes in building tech startup G&A teams, scaling the finance or accounting function, fund raising, debt financing, M&A and post-merger integration. She has rich experience in managing external auditors, tax advisors, VC and/or PE investors and commercial bank relationships. Jennifer is part of the executive team supporting the Board of Directors and she is an advisor for a few early-stage startups.
Jason Nyeh
Managing Director
Lamarka
EchoHer is a non-profit organization dedicated to empowering women and non-binary founders and funders by increasing their representation and success in entrepreneurship. We foster a supportive ecosystem that drives meaningful change and creates impactful opportunities through monthly events, co-working opportunities, curated networking sessions, pitch nights, and insightful panel discussions.