​Live Go-to-Market Strategy Workshop for IT Consulting Founders

​Build your GTM strategy in real time - no theory, just action!

​This isn’t a passive webinar. It’s a hands-on, interactive experience.
During this free 60-minute online meetup, you’ll actively work on your business alongside other IT consulting founders. We’ll walk you through a GTM worksheet in real time to help you clarify your positioning, target market, and messaging.

​Matt will kick things off live from San Francisco Bay Area by building a GTM strategy live for Eric the guinea-pig 🐹 (our Head of Leadgen), so you can see exactly how it works LIVE!

​Then you’ll apply the same framework to your business right on the call! We’ll review as many of your submissions as possible throughout the session and provide direct live feedback!

​What you'll walk away with:

• ​A draft version of your GTM strategy, created by you, not left in theory

• ​A clear framework you can continue refining

• ​Personalized insights and live input from our team

• ​Certificate of Attendance (so you’ve got a solid excuse for disappearing for 60 minutes)

• ​The energy and accountability of building alongside peers

​Wait...What is GTM (Go-to-Market Strategy)?

​It’s the strategy that business use to sell a product or service to customers. It’s just the “how do we get people to buy this thing?” plan and execution. Imagine you’ve got an awesome IT service to sell but now you need to figure out:
• Who to sell it to
• How to reach them
• What to say to make them buy

​Why is GTM strategy important for IT consultants?

​How much time do you have? Where do we even start? 😀 New IT consulting companies (1–50 employees) often rely heavily on their network. Usually, the founder pulls in projects through old freelance gigs or past job connections. And often, those early clients account for a big chunk of their revenue.

​But at some point, those contracts shrink or stop growing. Market conditions get tougher, and these companies realize they need to find clients outside their existing network. That’s where things get tricky - because getting outbound clients is a whole different ball game compared to inbound ones.

​To succeed, they need a clear positioning that makes them stand out. They can’t just be another company offering “WordPress websites” - that gets lost in the noise of LinkedIn messages, cold emails, and generic marketing from everyone else.

​The key is finding that 10% edge that sets them apart. Yes, they’ll mostly keep doing what they’ve been doing, but we need to highlight what makes them different. That’s what we call positioning.

​Unfortunately, most IT consultants do it the other way around. Here’s the big mistake: they bring in a marketing agency or hire a junior team member to handle lead generation. But since they haven’t gone through the process of figuring out their positioning or GTM strategy themselves, they don’t really know how to guide it. And then they expect that junior hire or low-cost agency to somehow make it all work.

​That’s like expecting a junior dev to plan and build an entire software system - it’s obviously going to flop!

​That’s why the best IT consulting company leaders need to be GTM enabled first. They need to understand how to build their GTM strategy and figure it out for themselves- before delegating or outsourcing it.

This session is also a preview of something bigger:

​This workshop gives you a sneak peek into our new GTM Hackathon, launching this June - a five-week sprint followed by six months of guided support, where you'll go from zero to a fully operational go-to-market strategy inside a community of IT consulting founders just like you.

​If you’ve been curious about what it’s like to work with us, but weren’t ready to jump into one-on-one consulting, this is your chance to experience it first-hand.

​Who is this for:

​For founders, business developers, and GTM leads at IT consulting companies (1-50 employees from EU & US) who are ready to stop guessing and finally build a strategy that actually works.

​Spots are limited, and we reserve the right to prioritize seats for IT consulting companies.