How to create a B2B attribution model with Nick Wentz
Hosted by Andrei Zinkevich
Registration
Past Event
About Event
Join me and Nick Wentz, VP Marketing @Clearbit talking about creating a B2B attribution model and analyzing marketing performance.
We'll cover:
How to measure the revenue impact of marketing campaigns
How to score leads on intent/engagement and personalize marketing activities to generate opportunities
What data points should be added to your attribution model
How Clearbit uses attribution and intent models in ABM campaigns
See you,
Andrei Zinkevich