How to build and scale an ABM strategy and functions with Corrina Owens

​Join me and Corrina Owens, Senior ABM Manager @Gong talking about building and scaling ABM in B2B tech companies.

​We'll cover:

• ​How to embed ABM into daily marketing operations: Gong's example

• ​How to scale ABM without significantly increasing the marketing budget

• ​How to build ABM team: roles & functions

• ​How to measure ABM success

• ​Gong's most successful ABM campaigns

​See you,

​Andrei Zinkevich