

From Booth to Business: Mastering Lead Generation & Follow-Up for Trade Show Success
Too many people, too little time: how to connect with quality business connections at APAC trade shows.
Trade shows are a major investment, but are you turning foot traffic into real business? In this webinar, we’ll break down proven strategies to attract the right prospects, maximize engagement at your booth, and follow up effectively to close deals.
Whether you’re a first-time exhibitor or a seasoned pro, you’ll walk away with actionable tactics to boost your trade show ROI.
Special Guest Speakers
Alex Ando Michaelson, Kinsta
Partnerships & Community Manager, APAC
About: Kinsta is a hosting platform focusing specifically on WordPress, with a fast, secure, managed hosting offering.Marta Allina, Start2
Group Program Director, South Korea
About: Start2 group is a premier startup ecosystem platform that serves as the ultimate destination for growth-oriented startups, corporations, investors, and governments.
Moderator
Brenda Lee, REALIZER AI
Global Market Developer, APAC
About: REALIZER AI helps optimize networking opportunities by streamlining contact management through lead prioritization, categorization, and automation.
Why should you join this talk?
Earn meaningful tips on how to attain contacts and follow up effectively at trade shows
Learn how to prioritize and manage high-potential contacts
Understand which tools and channels (WhatsApp, Email, LinkedIn) work best by region
See how lightweight solutions like REALIZER can help streamline your follow-ups
Walk away with a practical action plan for your next event
Who should attend?
All APAC trade show attendees exploring ways to get the most meaningful business connections
Partnership & community managers who need to connect with people effectively and efficiently
Sales or BD teams who are tired of messy CRMs and scattered business cards
Anyone who has said, “We met someone great—but we never followed up.
Sneak Peek:
“We used a prototype of REALIZER at SWITCH and turned 200+ important connections into actual follow-ups—within 3 days.”
“KINSTA added a light gamification element and collected 260+ prospective partners & customers in a single event.”