Cover Image for Startup Brand Strategy + Design Workshop by Madeline & Co.
Cover Image for Startup Brand Strategy + Design Workshop by Madeline & Co.

Startup Brand Strategy + Design Workshop by Madeline & Co.

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Please note: this workshop is reserved for founders who have not previously attended. And active founders only!


Build a Startup That Cuts Through the Noise with Madeline & Co. powered by a proprietary reasoning model, Madeline-s1.

95% of startups fail. Why? You probably have a few theories.
But the root of most problems comes down to one thing:

Strategy.

Without it, even the best ideas collapse under pressure.

Don’t become a statistic.

Become a brand so charismatic it walks past the noise, and makes people stop.

Your legacy. Your contribution. Make it count.

Your brand isn’t just a logo and a tag line, it’s your startup’s competitive edge. Yet most founders rush through it or build it backward, realizing too late that fundraising, hiring, and scaling are 10x harder without a clear, compelling brand strategy.

This live, hands-on workshop will give you the end-to-end brand strategy that agencies charge $20K–$60K+ for and take three months to develop, except we’re doing it in six hours.

By the end, you won’t just have a brand, you’ll have a north star that guides every decision, from fundraising to go-to-market, content, and beyond.


📍 When & Where

📅 August 16, 2025
📍 Fractal Tech in Williamsburg
6 hours of live, hands-on brand strategy and brand design
😎 30 Founders!

Note: This workshop requires you to complete a pre-workshop exercise before attending.


How is this possible? Meet Madeline.

Brand strategy and Design in 6 hours instead of three months? Sounds impossible—until you meet Madeline.

Madeline & Co. – is the first end-to-end brand-development platform built on a proprietary reasoning model, Madeline-s1., designed to help founders, in-house teams, strategists, and agencies build and execute faster, with clarity and precision.

Madeline-s1: 90%+ win-rate across 7 brand/strategy domains vs. OpenAI O3, Claude Sonnet 4, Gemini 2.5 Pro.  (business · strategy · design · product · systems thinking · film · storytelling)

💡 Cuts research and synthesis time by 80%
🎯 Improves strategy accuracy by 60%
Reduces creative iteration cycles by 70%

(Platform Waitlist)

At this workshop, every attendee will log into Madeline at the start and build their strategy in real time as I guide you through the process. You can also Zoom your team in live!

And if you're wondering who the hell I am…

I'm Prince Rumi—founder of Madeline & Co., Strategy Market, The Agency, and Brand Melody. I’ve spent over a decade helping startups, SMBs, nonprofits, and enterprises build their brand strategies, and I'm currently collaborating with legendary brand strategist (and my mentor) Marty Neumeier on turning his Strategy novel Scramble into a film.

So yeah, I know a thing or two about strategy. Now, let’s build yours.

We have hosted 3 of these workshops in 2025 already and have helped 100s of founders move forward with confidence and clarity. Now it's your turn! 👊


What’s the Catch?

There isn’t one.

🚀 This is free.
🔥 No BS—just real, hands-on brand building.
🎟️ Spots are limited to 30 founders.

Excelsior Edge is a collective movement—a commitment to making NYC’s startup ecosystem more strategic in the fast-moving age of AI. Founders don’t just need funding—they need clarity, differentiation, positioning, and a clear purpose.

This is our way of raising the bar—giving the right founders access to elite-level strategy. Thanks to our supporters such as Loft 29, Alliance Bernstein, and Fabrik, among others.

​**If you would like to sponsor future events or partner up and cohost a workshop, email us at: connect (at) strategy.market


Who is This For?


🚀 Pre-seed to Series A founders building high-growth startups
💰 Founders raising capital who need a strong narrative
🎯 Founders struggling with positioning, messaging, or differentiation, and brand design.

Whether you have built a brand strategy or not, we encourage you to join!

If you’re still figuring out how to describe what you do, or worse, if different people on your team explain it differently, you need this workshop.


What You’ll Walk Away With:

Your brand strategy will inform every decision, because every decision should filter through your brand strategy, including:

  • Short, and long-term business goals

  • Tactical marketing goals

  • Content production

  • Community building

We’ll drill down into the foundation of every great brand:

Core Purpose
Customer Tribe Profiles
Culture & Attributes
Positioning
Brand Design

...so that when people hear your name, they get it. They remember it. And they choose you.

This workshop is not about branding theory. Far from it. It’s about building the foundation that makes your startup investable, scalable, and unforgettable.


Most startups struggle because they:

Blend into the noise, they sound like every other company in their space.
Can’t clearly articulate their value, making it harder to sell, fundraise, or attract talent.
Lack a strategic foundation, so every marketing effort feels random.

This workshop fixes that.

By the time you leave, your team will be aligned on a clear, powerful brand strategy, one that turns customers into believers and competitors into afterthoughts.

And if you want to redo the process later with your co-founders or team—Madeline’s got you covered. You can always tune them in remotely during the session or continue refining your strategy afterward.


If you’re serious about building a high-growth, high-impact startup, grab your seat now.

📩 Apply to Attend (Limited Spots Available!)

🔥 Stop guessing. Start building a brand that scales.


About your hosts

Fractal Tech

The Fractal Tech Hub is a meeting place in the heart of Williamsburg for startup founders and engineers to do their most ambitious work. Register here to join the co-working space.

Founder's Circle

Founder's Circle helps founders scale from product to business through strategic connections and expert insights. Join our Discord community to meet like-minded founders and keep up to date on upcoming talks and workshops on strategy, product design, marketing, and branding.

Location
Fractal Tech
111 Conselyea St Floor 2, Brooklyn, NY 11211, USA