Workshop: Homepage Messaging for Early-Stage Startups

​Most early-stage startups struggle with a fundamental messaging challenge: they know their product inside and out, but can't clearly explain what they do or why it matters to someone discovering them for the first time. The result? Confused visitors who can't quickly understand the value and move on to something clearer.

​This hands-on workshop would teach the Strategic Messaging Framework that helps early-stage startups choose the right messaging approach based on their stage and audience awareness. Attendees would leave with:

• ​Understanding of 3 messaging approaches: Platform-Led, Product-Led, and Problem-Led messaging

• ​Decision framework: When to use each approach based on startup stage and audience awareness

• ​Practical implementation tools: Customized messaging templates and homepage structures for their specific approach

• ​Real-world examples: See how successful companies have applied each messaging strategy

​The workshop covers the pros/cons of each approach and provides specific use cases for different startup stages, ensuring founders walk away with immediately actionable tools, not just theoretical knowledge.