Outbound Marketing Workshop: How to Build Your Top of Funnel

​Join us for a comprehensive workshop designed for startup founders who need to rapidly scale their customer acquisition. This hands-on session addresses this question: "How do I best increase my funnel and convert my target customer segments?"

​We'll cover:

• ​Inbound Engine Building - Content marketing, social strategies that attract and convert your ideal customers

• ​Outbound Sales Systems - Cold outreach, prospecting tactics, and messaging frameworks that actually get responses

• ​Channel Mix Strategy - How to determine the right balance of inbound vs outbound for your specific business and stage

• ​Conversion Psychology - Testing and optimization techniques to improve conversion rates 

• ​Cost-Effective Tool Stack - Budget-friendly platforms and automation tools for maximum ROI

​Led by Rachel Kim, Fractional CMO | Startup Advisor | Marketing and Communications.

​About Rachel Kim:

​Rachel Kim is the founder of Manifest Advisors where she operates as a Fractional CMO advisor to growth stage startups. She has over 15 years of marketing and communications leadership experience in Silicon Valley. She has led marketing organizations both large and small with varied experiences across consumer technology and B2B startups. Rachel is an expert in building world class teams, creating thoughtful corporate narratives to reach target audiences and developing holistic experiences to help companies stand out from the crowd and increase brand awareness.

​Rachel is a cum laude graduate of the Medill School of Journalism at Northwestern University and has an MBA from Harvard Business School. She has been interviewed and featured in a variety of business publications including the New York Times, CNN, Forbes, Fox Business News, Entrepreneur Magazine and Yahoo! Finance.