There is a certain inertia that may lead SaaS companies to stay closer or even exclusively embrace one single approach: either product-led or sales-led. A one-dimensional tactic could be limiting your SaaS from maximizing its potential, however. Why? Buyers today do want an experience with quick gratification and more self-service. However, finding the right balance between self-service product learning and a more hands-on sales touch may add winning points for your team.
Join this workshop with Claudia Vasiliu, Product Strategist at Verifone, to learn how you can leverage a mix of both approaches depending on your product type and target market. Get insights on:
✔ Which company profile typically fits PLG and SLG strategies
✔ Why you shouldn’t follow an exclusive approach
✔ How to incorporate a mix of the two strategies, regardless of your traditional approach