Pricing and Sales Strategies
Help build the right foundations for your business by understanding and planning how to price yourself correctly, have an interesting and enticing business proposition and the strategies you need to explore to get your sales kicked off correctly.
In this session we will be covering:
- Pricing Discovery and Research: Understanding your market across both potential clients and your competitors. Knowledge and understanding of your industry is key to pricing yourself correctly
- Rules for Pricing: Recognising your value and understanding the value you bring others, from their perspective as well as yours. Overcoming imposter syndrome and self doubt to price yourself correctly. Also when you have your pricing set - knowing when and how to update and change it.
- Packages and Tiers: Different options to explore when pricing, there are a huge number of models to consider so finding the right fit for you and your customers is key.
- Negotiating Pricing: Tips and tricks to handle these difficult conversations, how and when to negotiate.
- Sales Strategy Overview: Setting targets that are realistic but push you forward, how a sales team should be structured or how to manage it all yourself, Golden Rules of Sales and what you need to know to get started yourself.