MBA Strategy conversation with Lina Benkhaldoun, Marketing Director @ Nestlé

​​All MBA students, alumni, and friends of the International Business University (IBU) are invited to join a special edition of the Strategy class at the Bay and Bloor campus on Friday August 8. Seats are limited. Sign up today!

​The MBA Strategy Conversation opens the classroom walls to exceptional individuals with remarkable thought leadership and execution skills i) to learn about their professional journey and ii) to discuss the most critical issues for C-level executives, startup founders, and investors in businesses of all sizes.

​In this edition, we'll explore how brands (and people) connect with diverse cultures and societies around the world. This topic is more urgent and critical than ever, as all countries are pressed to rapidly redesign their trade relationships. Business leaders need to find new business partners in regions with widely diverse cultures and business practices, while growing existing relationships.

​​Our distinguished guest speaker for this occasion is Lina Benkhaldoun, Marketing Director at Nestlé. Lina is a global marketing, strategist, and people-first leader with over 15 years of experience building purpose-driven brands. At Nestlé Canada, she leads a diverse team focused on category reinvention, inclusive innovation, and sustainable growth in the foodservice industry.

​Lina’s leadership is rooted in cultural fluency, and a deep commitment to equity—values she has championed throughout her career in Canada, France, Mexico, the UAE, and Morocco. A passionate mentor and advocate for inclusive marketing, she believes that empowered teams build the most impactful brands. Lina holds a Master of Science in Management from EM Lyon Business School and is fluent in French, Arabic, English, and Spanish.