

Book Marketing with Dave Chesson
Join us for an invaluable session with Dave Chesson, founder of Kindlepreneur and Publisher Rocket, as he shares his data-driven insights into Amazon book marketing and keyword optimization. Dave will reveal how to make your books more discoverable to the right readers through strategic keyword research and implementation.
In this session, you'll learn:
- How to identify high-potential keywords that actually drive book sales, not just search traffic
- The science behind Amazon's A9 algorithm and how it determines book visibility
- Strategic approaches to using KDP's seven keyword boxes effectively
- How to analyze competitor keywords to inform your book marketing strategy
- Tips for optimizing your book description and metadata to improve conversion rates
Whether you write fiction or non-fiction, Dave will show you how to think like Amazon's algorithm while writing for real readers. He'll share surprising statistics about search behavior and demonstrate why getting your keywords right can be the difference between obscurity and consistent sales.
Perfect for authors at any stage of their publishing journey who want to understand the technical side of Amazon book marketing while maintaining their creative vision. Come prepared with questions – Dave is known for his practical, actionable advice that authors can implement immediately.