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Fast-growing companies need high performing growth teams. Growth teams are at the foundation of maintaining fast growth through a company's journey to success – as the tech industry is maturing, there are now great veterans who can share what they've learned scaling up marketing in their organizations.
In this discussion, we're going to explore what constitutes a high-performing growth team with two of our favorite growth marketers who have helped scaled up Talkspace, Candid, Resident (Nectar Sleep, Dream Cloud, etc.), and plenty of other household brands.
We'll explore incentive models, team hierarchy, and organization when it relates to growing different channels (SEM, SEO, etc.), and discuss how other companies could apply these structures to their own companies.