Cover Image for Webinar: How to Structure Ad Creative Tests on Meta

Webinar: How to Structure Ad Creative Tests on Meta

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About Event

Pearmill is a digital advertising studio managing millions of dollars of advertising in consumer, marketplace, and B2B industries.

We regularly experiment with different ways to structure ad creative tests to maximize learning and performance. In this webinar, we will provide an overview of the different structures we use on Meta (Facebook, Instagram).

Over the years, we’ve refined our approach in order to:

  • Isolate learnings at single ad level to create iterations and learn over time.

  • Be confident that an ad will "scale well" before betting all our money on it.

Our Paid Social Lead will walk you through our full creative testing approach before we open it up for discussion and Q&A!

We will cover how to set up tests, and how to interpret the results, and how to structure your account overall to unlock performance.