Winning Wednesdays with Pear VC : Customer Intros 101 with Cape
Join us as Ben Gusberg gives a crash course in maximizing warm intros and customer referrals!
For many startups, warm intros and customer referrals are their highest ROI sales channel.
But, how do you ask for customer referrals? Who should you ask? How often? What are the best outreach templates and when is it appropriate to follow-up?
Join us and the experts at Cape, to learn actionable tips and best practices for unlocking warm introductions.
About Ben:
Ben Gusberg is co-founder & CEO of Cape, a next-generation professional networking platform, and co-host of NY Icons, a monthly dinner series with iconic leaders in tech, business & entertainment.
He’s also an adjunct professor at USC’s Marshall School of Business.
In a past life, Ben worked in startups (as an employee and as a founder) and at Centerview Partners, where he executed $125 billion in transactions.
Ben graduated summa cum laude from Harvard and has an MBA from Stanford.