Power Circle: Stand Out, Charge More & Own Your Space w/ Barbara Carneiro
What is a Power Circle?
Power Circle is a hands-on, half-day deep dive where established founders come together to master one high-impact business topic and immediately implement it into their business with the guidance of an expert.
All in an intimate, designer loft space in Poblenou, with time to connect and unwind like it’s your own living room.
This Month’s Focus: Category of One Positioning
You’re doing well—but somehow still blending in. If you're tired of sounding like everyone else in your space, this Power Circle is your chance to change that.
In this session, we’ll dive deep into strategic positioning so you can rise above the noise and claim your space as the only option—not just another alternative. From crafting a story that turns your backstory into brand power, to identifying your real differentiation and building messaging that commands premium pricing—we’ll go step-by-step into how to make your business unforgettable.
You’ll not only get crystal clear on why people buy from you—but leave with a messaging matrix you can use across your site, socials, decks, and team. No more “kinda clear” value propositions. We’re rewriting your position so it actually sticks.
Meet Your Host: Barbara Carneiro
This Power Circle will be led by Barbara Carneiro, a branding strategist behind hundreds of brand transformations. With a 20-year background in storytelling, business psychology and branding strategy, she specializes in helping founders go from brand fog to crystal-clear brand positioning. Expect sharp frameworks, honest feedback and storytelling that sells.
Program & Flow
🕓 4:00 PM – Arrivals & welcome drinks in the loft
🧠 4:30 PM – Workshop begins: Positioning Audit → Storycrafting → Messaging Matrix
💬 7:00 PM – Breakout groups: feedback on your positioning and messaging in small curated circles
🍷 8:00 PM – Catered dinner & drinks, open connection until 10PM
Need to Know
📍 Location: Carrer d'Àlaba, 22
💻 Bring your laptop & notebook
🥂 Dinner & drinks included
🎟️ Free for Selekt, limited paid spots to vetted guests
Stand out. Get clear. Charge more.
This is how you stop competing—and start owning your space.