Cover Image for Retail Reimagined: Unlocking the Power of Pop-Ups in 2025
Cover Image for Retail Reimagined: Unlocking the Power of Pop-Ups in 2025

Retail Reimagined: Unlocking the Power of Pop-Ups in 2025

Hosted by Lone Design Club & Otty
Zoom
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About Event

As the retail landscape continues to evolve, brands are rethinking the way physical spaces are used and looking beyond traditional leases to more flexible, impactful formats. Retail Reimagined: Unlocking the Power of Pop-Ups in 2025 is a live webinar exploring the latest trends, opportunities, and innovations shaping the future of retail.

Join us as we hear from Rebecca Morter, Founder and CEO of Lone Design Club, Rob Wingrave, CEO of Time Retail Partners, plus two special guests including Sinéad Flood, Founder of July Child Jewellery and others (announcing more soon)! Together, they'll unpack what’s happening in the market right now – from the rising demand for short-term, agile retail solutions to the shifting expectations around long-term commitments.

You’ll discover how brands are using space in new and creative ways, and how landlords are responding with more adaptable, experience-driven strategies.

This session will also spotlight the power of brand-landlord collaboration, revealing how working together is unlocking mutual value, reducing risk, and driving stronger outcomes for both sides.

Whether you’re launching your first pop-up or planning your next phase of physical expansion, this session will give you insider insight into current UK market trends, fresh retail formats, strategic partnerships, and real-time opportunities available now to help you grow.

About Rebecca Morter:

Rebecca Morter is the Founder and CEO of Lone Design Club, a pioneering platform revolutionising the retail industry through technology and innovation. By combining data-driven insights with creative strategies, Rebecca is transforming how brands access physical retail spaces and how landlords repurpose these spaces for modern, agile use. Her mission is to make retail more accessible, sustainable, and impactful, empowering independent brands to connect with customers in meaningful ways.

Lone Design Club has launched over 110 pop-up activations, supported over 3500 DTC brands into retail and developed a cutting-edge retail management platform that enables landlords and brands to optimise space utilisation, track consumer behaviour, and drive engagement. She is passionate about revitalising high streets and creating opportunities for both established and emerging brands to thrive in a dynamic retail landscape.

A ‘Future Retail’ thought leader, Rebecca regularly speaks on topics such as retail innovation, the role of data in transforming retail, and adaptive reuse of retail spaces. Her expertise has been featured in leading publications including Forbes, Vogue, and The Business of Fashion, having built a reputation as a visionary at the intersection of technology, design, and the future of retail.

About Rob Wingrave:

Rob is a leading figure in the retail property industry. He has an in-depth understanding of the retail industry and has advised throughout his career most of the leading UK property companies and Institutions, as well as many of the top 50 UK retailers.

Rob’s knowledge of the retail industry has been developed by his strong relationships with retailers that he has advised throughout his career. These include JD, River Island, Next, Debenhams, Monsoon, Mango, M & S and Arcadia. Rob is also active in assisting retailers cross borders either entering the UK or other international markets from the UK.

Previously with Healey & Baker (now Cushman & Wakefield) and Lunson Mitchenall, Rob has dealt with over 40 shopping centres in his career in a variety of roles such as development, leasing and asset management and his landlord clients have included Intu, Land Securities, Hammerson, Westfield, M & G and Lend Lease.