​Mission Matters is proud to announce the Mission Matters Future of Product and Ecommerce Growth Summit presented by Anecdote Marketing Group. We will feature phenomenal thought-leading experts on how they've grown companies they've worked on directly or invested in their respective portfolio companies.

​We are creating an environment where the eCommerce community can come together, network, destress, and indulge while learning from some of the brightest minds in our industry. The event includes networking, mingling, and learning valuable tips on growing your eComm business from tech leaders and keynote speakers.

​Thank you to our amazing hosts Natasha Moor and Akash Morrison of Avesta76 Therapeutics for inviting us into your private residence. Please respect their home.

​​VENUE DETAILS: The gathering is in Culver City, CA. The exact address will be sent to confirmed guests.

​WHO ATTENDS?

• ​CEOs

• ​Founders

• ​C-level executives

• ​Institutional investors

• ​Venture fund managers

• ​Private equity investors

• ​Family Offices

​THINKING ABOUT SPONSORING?

​As a presenting company, you’ll have unprecedented access to investors, business professionals, media, and executives of large Ecommerce companies. Mission Matters is focused on providing companies with the opportunity to present their business and message to a qualified audience. The keynotes and panels will be recorded and promoted across all Mission Matters platforms and in major media such as Yahoo! Finance. For inquiries, please email chirag@missionmatters.com

​About Mission Matters:

​The Mission Matters platform is a media outlet designed to give voice to the stories of entrepreneurs, entertainers, enterprises, executives and experts. In the coming years, we will continue this mission by adding to our current 100,000+ content catalogue of shows, podcasts, media and books in an effort to tell meaningful stories that will inspire current and future generations.

​About Mission Matters Podcast:

• ​25 million+ views

• ​Reach 1 million+ people monthly

• ​100,000+ pieces of content published

• ​6,000+ interviews distributed

• ​1,500 + CEOs interviewed 

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​PANELISTS:

​Allen Finkelstein

​Allen Finkelstein is the CEO and Founder of The Anecdote Group, a digital marketing agency that has generated hundreds of millions in revenue for its clients. He brings a wealth of experience in business strategy, growth, and leadership. Holding a Juris Doctor (JD) degree, Allen combines his legal expertise with a strong business acumen, enabling him to navigate complex business landscapes effectively. Before starting The Anecdote Group, Allen served as an executive in the color cosmetic industry. In this pivotal role, he was instrumental in building out various departments, including marketing, international sales, and accounting. Throughout his career, Allen has demonstrated a keen ability to develop and implement strategies that foster business growth and improve overall scale and performance. His expertise lies in identifying opportunities for growth, optimizing operational processes, and leading teams to achieve exceptional results.

​Bob Meers

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​Better for All CEO Bob Meers served as CEO of Lululemon Athletica, Inc., from December 2005 to June 2008, taking a then small Canadian yoga apparel business to a billion-dollar international public enterprise. Meers served as President of Reebok International for 15 years. During his tenure, the company grew from $13 million to $3.5 billion in sales. His experiences at the helm of multi-billion dollar companies gave him extraordinary insight into the large amount of waste that is produced simply from packaging. Inspired by the Braungart and McDonough’s book Cradle to Cradle, Meers co-founded Geosphere LLC, (operating under the trademark Better for All), to take on the challenge of single use plastic pollution. In Cradle to Cradle, the concept of waste is obsoleted: “everything can be engineered to either break down and nourish the soil as biological nutrients or be repurposed into high-quality materials—known as technical nutrients—for new products, without causing pollution.” (Fortune May 2024) This circular zero-waste concept continues to fuel the Better for All mission.

​Charlie Hanna

​Charlie Hanna is a Principal at Marcy Venture Partners (MVP), co-founded by Larry Marcus, Jay Brown and Jay-Z, investing in Consumer, Culture and Positive Impact. Prior to MVP, Charlie was an Associate at SWAT Equity Partners and Newark Venture Partners, with a focus on emerging consumer brands. Charlie also co-founded BitRights, a digital content licensing platform that helped creative enterprises license, monetize, and protect their digital assets. Previously, Charlie worked in brand partnerships at William Morris Endeavor and Paradigm Talent Agency in Los Angeles. He received his MBA from Columbia Business School and his BA in Neuroscience and Philosophy from Wesleyan University.

​Presenting Sponsor:

​The Anecdote Marketing Group

​HOST:

​PARTNERS:

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​Marcy Ventures

​Marcy Venture Partners, cofounded by Jay-Z, Jay Brown and Larry Marcus, is a growth-stage VC with a passion for building innovative businesses and mass-market brands. The firm invests in Consumer & Culture with an emphasis on Positive Impact including sustainability, inclusivity, accessibility, empowerment and health & wellness.

​Better for All:

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​Better for All is remaking the U.S. party and event cup market with the first certified home compostable PHA cup line. Better for All cups compost in less than about 6 months in your home composter, and will compost in less than 10 weeks in commercial composting facilities. Made from a naturally high heat tolerant material, our cups can be dishwashed and reused. Made in the U.S., Better for All cups are BPI certified compostable, TUV certified home compostable, and USDA-certified 100% bio-based. It is family-owned and operated in Southern California. betterforall.co // betterforall.shop