How to: Use Research to Build Products Your Audience Wants To Use

​About the Session:

​In this hands-on workshop, you'll learn how to conduct meaningful user research that drives real business results.

Drawing from 100+ studies across news organizations and startups, I'll teach you how to ask the right questions, listen.to your instincts, gather actionable insights, and turn user feedback into product decisions that boost engagement and revenue. Whether you're launching your first product or optimizing an existing one, you'll leave with practical frameworks you can implement on your own.

​About the Host:

​I'm a user research and product consultant who's led product and research initiatives at news organizations and startups. I have experience growing a number of engagement metrics through audience-centered product decisions. Learn more about me here: carolyngearig.com or https://www.linkedin.com/in/ccgearig/