How to use a personal brand to drive pipeline and revenue with Nick Bennett

​Join me and Nick Bennett, Director of Evangelism & Customer Marketing @ Alyce to talk about how to use a personal brand to drive pipeline and revenue

​We'll cover:

• ​What most people get wrong about personal branding

• ​How to build a personal brand while working for a company

• ​How to use a personal brand to drive pipeline

• ​The core pillars of personal branding

​Plus, some questions from our community:

• ​Do I know what my core values even are?

• ​How do I segment my target audience by psychographic factors that tie to my interests and core beliefs?

• ​How do I articulate my point of view in a language that resonates with my audience?

• ​Where will my audience listen to me?

• ​When they do listen to me and engage, then what?

• ​Would you approach building a personal brand any differently if you only sell large, enterprise level deals (100k+ AAR per deal).

  • ​Where to find/engage with more technical audiences

  • ​How to use LinkedIn as a SDR WITHOUT pitch-slapping people? I hate when people do this to me but of course LinkedIn seems like a fantastic platform to discover/reach new leads

  • ​𝗛𝗼𝘄 𝗺𝘂𝗰𝗵 𝘄𝗲𝗶𝗴𝗵𝘁 𝘀𝗵𝗼𝘂𝗹𝗱 𝘄𝗲 𝗽𝗹𝗮𝗰𝗲 𝗼𝗻 𝗟𝗶𝗻𝗸𝗲𝗱𝗜𝗻 𝗮𝗻𝗮𝗹𝘆𝘁𝗶𝗰𝘀 (𝗹𝗶𝗸𝗲 𝗦𝗵𝗶𝗲𝗹𝗱 𝗳𝗼𝗿 𝗲𝘅𝗮𝗽𝗹𝗲)? 𝗗𝗼 𝘆𝗼𝘂 𝗿𝗲𝗰𝗼𝗺𝗺𝗲𝗻𝗱 𝘂𝘀𝗶𝗻𝗴 𝗶𝗻 𝗶𝗻𝗶𝘁𝗶𝗮𝗹 𝗼𝗿 𝗺𝗼𝗿𝗲 "𝗺𝗮𝘁𝘂𝗿𝗲" 𝘀𝘁𝗮𝗴𝗲𝘀 𝗼𝗳 𝗽𝗲𝗿𝘀𝗼𝗻𝗮𝗹 𝗯𝗿𝗮𝗻𝗱 𝗱𝗲𝘃𝗲𝗹𝗼𝗽𝗺𝗲𝗻𝘁? 𝗪𝗵𝘁 𝗼𝘁𝗵𝗲𝗿 𝘁𝗼𝗼𝗹𝘀 𝘀𝗵𝗼𝘂𝗹𝗱 𝘄𝗲 𝗰𝗼𝗻𝘀𝗶𝗱𝗲𝗿 𝗳𝗼𝗿 𝗮𝘂𝗱𝗶𝗲𝗻𝗰𝗲 𝘀𝗲𝗴𝗺𝗲𝗻𝘁𝗮𝘁𝗶𝗼𝗻, 𝘁𝗮𝗿𝗴𝗲𝘁𝗶𝗻𝗴, 𝗲𝘁𝗰?

  • ​How can I get my dream job with personal brand which also means I wanted to switch my career path to another?

  • ​As a marketer for a product not marketed toward marketers, how do you choose the person in your organization to build a personal brand for?

​See you,

​Andrei Zinkevich