Building Product Operating Models That (Actually) Work

​Join us for an engaging morning discussion with Tore Fjaertoft, a Swedish product leader who helped shape the product operating models at Spotify and Volvo Cars — and discover how to make your product org work really, really well.

​What this is:

• ​An invite-only event for B2C and B2B product executives in Chicago

• ​An opportunity to learn from an international product leader on building better product teams in 2025

• ​A chance to network with your peers in a more intimate environment

• ​Breakfast and coffee

​What we’ll cover:

• ​How to successfully set up powerful, simple product operating models inspired by Nordic industry leaders

• ​Core beliefs that drive effective product organizations: Empowerment, Alignment, and Collaboration

• ​Key principles for designing scalable, org-agnostic models that truly work

• ​Practical building blocks: org structure, roles, OKRs, bets (programs), roadmaps, rhythms, and tools like Notion to keep it all visible

• ​Strategies to scale and engage non-product teams

• ​A step-by-step approach to getting started — plus a fun gamified method to drive lasting change

​This event will take place at Eidra's West Loop office. Exact location to be shared upon registration.