IANUA Meet the Founders - A luxury adventure brand built on British design and engineering excellence.

​Meet the Founder Event – Project Pinnacle

​Founded and backed by serial entrepreneur Jasper Smith, Pinnacle combines the spirit of adventure with a commitment to fighting climate change, creating a new kind of sustainable exploration group for the modern world.

​Driven by the mission, "We believe helping people experience our planet is the best way to inspire positive action," Pinnacle goes beyond travel: it curates extraordinary journeys to places like Antarctica and K2, equips explorers with sustainable high-performance apparel, and provides rugged vehicles and ocean-ready boats — all built under license with a 100% commitment to sustainability. Ten percent of all profits support 10% for the Ocean, the global charity behind the acclaimed David Attenborough documentary Ocean.

​Pinnacle is not just about creating experiences; it is building a sustainable industrial and travel platform for a new era of conscious explorers.

​IANUA is delighted to invite its community to meet the visionary founder behind this extraordinary project and discover how you can be part of this sustainable adventure — as an explorer, supporter, or investor.

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