Podcast Monetization & ROI Strategies | Podcast Marketing Academy September Roundtable Series
Podcast monetization is most closely associated with selling ads or landing brand sponsorships.
But in reality there are a plethora of monetization models available for both creators, brands, and networks.
In this live roundtable session, we’ll discuss how each of the panelists has leveraged different monetization models for their shows and the shows of their clients and audience members.
The session will consist of 30-40 minutes of facilitated panel discussion followed by attendee Q&A.
About the Panelists
Melvin Varghese, PhD
Melvin Varghese, PhD is a licensed psychologist in Philadelphia, PA. In 2015, Dr. Varghese also founded Selling The Couch, a podcast to help private practitioners grow their impact and income in and beyond the therapy room. On the podcast, he interviews successful practitioners about how they've built their businesses, social media/marketing experts, and shares lessons as he uses our clinical skills to create an online business powered by podcasting + online courses.
The podcast is one of the top Career podcasts in Apple Podcasts, has been downloaded over 1.4 million times, and is heard in over 125 countries. Dr. Varghese also founded several resources for therapists transitioning from the therapist chair to online income including The Healthcasters, a podcasting community for therapists and STC Elite, A mastermind for therapist course creators.
Danielle Desir Corbett
Danielle Desir Corbett is a former grants administrator turned creative entrepreneur. She is a multi-passionate blogger, podcast coach, and host of The Thought Card, a top-rated affordable luxury travel and personal finance podcast. Danielle is also the founder of Grants For Creators, a newsletter sharing the latest funding opportunities for US creatives and small biz owners, and the founder of WOC Podcasters (Women of Color), a community dedicated to amplifying Women of Color audio creators around the world.
Connect with Danielle on Instagram | Twitter
Adam McNeil
Adam is the VP of Marketing for ADOPTER Media, the podcast advertising agency behind brands like Magic Spoon Cereal, Blue Chew, Apostrophe and Füm. Prior to joining ADOPTER Media, Adam hosted his own podcast, "The Brewview," and built the podcast advertising channel for Füm from scratch. Today, Adam is focused on educating brands and podcasters on the power of podcast advertising.
Connect with Adam on LinkedIn | Twitter
Harry Duran
Harry Duran is the Founder of FullCast, a full-service, done-for-you podcast production, and marketing consultancy. He is a heart-led entrepreneur who specializes in being a conduit for awakened and conscious souls ready to broadcast their genius in a way that radically transforms their audiences’ lives at a global and cosmic level.
Harry has 20+ years of corporate marketing experience. He entered the world of podcasting in 2014, with his first show, Podcast Junkies. He subsequently hosted and launched 3 additional shows, including the #1-ranked Vertical Farming Podcast. Through his agency FullCast, he has helped over 100 clients launch their shows.
He has spoken on stage about the importance of finding your voice, why long-term engagement with your podcast guests is key, and his experience launching a sponsor-led show that was profitable from Day 1. Harry shares lessons learned from his first 25 interviews in his book, Around The Podcast Campfire.
Harry is celebrated by his clients and network of industry peers alike for his ability to lead with heart, anticipate their needs, and build long-lasting partnerships. He is a connector, a collaborator, and a creator, always exploring ideas that push the envelope of what is possible, turning innovative ideas into fantastic realities.
Connect with Harry on LinkedIn | Twitter | Instagram
September Roundtable Series
This discussion is part of the Podcast Marketing Academy September Roundtable Series.
Each live panel session brings a cross-section of successful podcast creators and podcast industry experts for a lively, engaging conversation around a different topic related to podcast growth.
You can check out all the sessions here.