Developing a centralized ABM playbook and scaling ABM with Andy Culligan
This Thursday I'm going to chat with Andy Culligan (ex-Leadfeeder CMO) about developing a centralized ABM playbook for marketing and sales teams.
Sign up to learn:
How to create a centralized ABM playbook for marketing and sales teams
How to onboard and train sales on ABM programs properly
How to scale ABM
ABOUT ANDY CULLIGAN
Andy is ex-Leadfeeder CMO and a salesperson stuck in a marketer's body. I think the only way to achieve revenue growth is a joined-by-the-hip approach to marketing and sales.
Andy's core focus is making sure that marketing goals are 100% aligned to those of the sales organization. Misalignment of goals results in a misalignment of personnel. His approach is to ensure that marketing teams are carrying a revenue target, which, in turn, will enable sales to reach their targets.
With close to a decade of experience in SaaS martech, Andy has built teams from the ground up, managed both marketing and sales (SDR) teams to pipeline success.
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