Are You Designing Products That Truly Meet Customer Needs? | ADPList Chicago
Join us for an exciting evening at the Microsoft Chicago office as we unpack what it really means to design products that meet actual customer needs—not just boost vanity metrics.
In this dynamic panel discussion, leaders from Askable, United Airlines, and more will share hard-won insights about designing with purpose. We’ll explore how deep user research, business alignment, and strategic prioritization can elevate your product from good to game-changing.
Whether you're a designer, researcher, product manager—or simply passionate about creating impact through design—this conversation is for you.
✨ Event Highlights
🔹 A panel of experts from industry leaders
🔹 Real-world stories on how teams uncover meaningful customer insights
🔹 Honest reflections on metrics that matter (and ones that don’t)
🔹 Actionable advice for aligning product decisions with business outcomes
🔹 Open Q&A and community networking over food & drinks
This is more than a panel—it’s a conversation about building products that make a difference.
🎤 Meet the Panelists:
🔹 Jona Peck – Head of USA at Askable. Jona is leading Askable’s U.S. expansion, helping teams run faster, smarter research. With 10+ years across strategy, content, and digital, he bridges brands and users through AI-enhanced qual.
🔹 Gabriel Bridger – SVP, Global Head of Experience & Strategy at Rightpoint. Gabriel leads global strategy and design across 135+ team members. He’s driven innovation for brands like Cadillac and Gucci, embedding UX into business transformation.
🔹 Vanika Nain Malik – Design Leader at United Airlines. Vanika specializes in system-level thinking and inclusive experiences, leading cross-functional alignment across the airline’s digital journey.
🔹 Twisha Shah-Brandenburg – Product Design Leader, Core Guest Journey at Target. Twisha leads senior product design teams to deliver cohesive, insight-driven experiences that accelerate growth and strengthen guest loyalty across omnichannel touchpoints.
🧠 Moderator: Daniel Santrella With Daniel guiding the conversation, you can expect a bold, thoughtful discussion — packed with stories, insights, and fire 🔥.
📅 Agenda:
🕦 5:00 PM – Doors Open
🕛 6:00 PM – Panel Discussion
🕧 7:00 PM – Q&A
🕒 7:30 PM – Networking
🕒 8:00 PM – Doors Close
ADPList Chicago Team 🇺🇸
This event is planned and hosted by Ambassadors representing the ADPList Chicago chapter!
🏙️ Chapter Lead: Mila Shumilina
🏛️ Event Lead: Alex Nova
📣 Speaker Lead: Onur Kocan
🎨 Creative Lead: Aaron Montanez
🎨 Creative Team: Sanjana Shah, Arjo Bhattacharya, Sherry Yu
🏛️ Venue Lead: Arzoo Mittal
🥗 Nourishment Lead: Hari Pudipeddi
How to Get Involved
1. Follow us on LinkedIn & Instagram!
2. Bookmark our official page.
3. Subscribe to the ADPList Community Calendar to stay in-the-know on all of our upcoming meetups and events.
4. Interested in sponsoring a future event like this one? Email us at adplistchicago@gmail.com
About ADPList
ADPList is a global community of mentors and learners— a community that was founded in 2021 with a mission to democratize mentorship for all. It has since grown to 24,000+ mentors who have mentored more than 100 million minutes in 141 countries across the globe. Our meetups are a great opportunity to meet new people, build community, and talk shop.
👉 If you are an ADPList Mentor, we invite you to join our exclusive Mentor Slack Community! Email community@adplist.org for assistance.
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All ADPList Chapter Events are free and accessible to all, thanks to our generous sponsors:
Event Sponsor
Askable is all in one powerful research platform with access to the world's best researchers and perfect participants.
Venue Sponsor
Microsoft Corporation is an American multinational corporation and technology conglomerate headquartered in Redmond, Washington.