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It's increasingly recognized that the combination of behavioral science, design, and strategy can make essential contributions to business practice, but their varied skillsets, practice norms, and measures for success can make this challenging in practice. 

On this panel, senior practitioners will share their experiences employing and integrating these different disciplines, discussing what can make this difficult and how to effectively integrate these domains in real-world contexts.

​Asmina Shaikh, Senior Behavioral Designer, McKinsey & Company

Ruth Schmidt, Associate Professor at the Institute of Design, Illinois Tech

Ted Utoft, UK CEO & Global Chief Growth Officer, BVA Nudge Consulting

Real-World Behavioral Design: Strategically Applying Behavioral Science & Design to Organizational and Client Challenges