

How to Sell Your Unique Expertise with Story (a $22M Case Study)
How did a B2B marketer go from solo consulting to $22M in annual agency revenue in just 5 years?
Join me on this 5 act journey to find out.
In this deep-dive presentation, we will learn in nitty-gritty details how Chris Walker of Refine Labs quickly became one of the biggest voices in B2B marketing using a technique called Strategic Narrative.
This session will cover:
✅ What is strategic narrative and how can tech consultants use it?
✅ Why the advent of AI makes strategic thinking more important than ever.
✅ The five-act structure behind every great strategic narrative.
✅ A breakdown of Refine Labs' strategic narrative and some key learnings for tech consultants.
✅ A few tactical case studies for how strategic narrative can drive success—closing deals, consulting data readouts, and more.
Presentation runs about 40 minutes, after which we’ll open it up for live Q&A.
Other consultants and tech professionals are raving.
Don’t miss out 🙂
“Everyone needs to watch Evan Ross storytelling… I learned a ton in 58 minutes, love the 5 Act Framework, and will be using Evan’s quick fix insight…”
—Robert Hanson, B2B Marketing Consultant
“...I’m a former teacher. I’ve sat through a bazillion trainings on how to plan a language lesson using storytelling… for whatever Evan’s training just made a little more sense today. A little “aha moment.”
—Cassie Wilson Clark, B2B Marketer