

Q&A | Storytelling for Systems Change + Lessons in Building an Online Movement and Getting into Good Trouble
A Conversation with Samanta Krishnapillai
How do you take a bold idea and turn it into a movement? How can storytelling cut through the noise and shift the systems that uphold inequity? And what does it really take to challenge the status quo and push people from passive awareness to active engagement?
Join us for a conversation with Samanta Krishnapillai, Founder of Group Project Initiatives and Editor-in-Chief of On Canada Project, as we explore the power of digital narratives, movement-building, and getting into good trouble. From grassroots organizing to leading a nationally recognized platform, Samanta has built a reputation for challenging power, rejecting performative activism, and designing strategies that drive real cultural and systemic change.
Moderated by Daniel Francavilla, this discussion will dive into:
Storytelling as a tool for impact – How to communicate clearly, compellingly, and in a way that drives action
Building an online movement – Lessons from scaling On Canada Project and mobilizing the ‘everyday middle’
Challenging power & getting into good trouble – Why pushing beyond comfort zones is key to real change
Navigating leadership as a disruptor – The realities of leading with lived experience and radical honesty
This session is open to all, and perfect for:
Nonprofit leaders & changemakers looking to amplify their message and mobilize their communities
Communications & marketing professionals who want to create engaging, action-driven content
Anyone working in advocacy, social impact, or systems change who wants to challenge the status quo
Samanta’s approach is strategic, unapologetic, and deeply rooted in lived experience—this conversation will leave you with the clarity, courage, and tools to step up and create change.
Don’t miss this opportunity to ask questions to someone who's working to reshape the landscape of digital advocacy, storytelling, and social impact.