IRL: Developing Marketing Talent with Katie Martin, Specsavers
🔐 THIS IS A PRIVATE MEMBERS ONLY EVENT 🔐
Please do not sign up for this talk unless you are a paying Big Up Club member. Thanks!
Join us for an exciting conversation with Katie Martin, a marketing leader who's made it her mission to help both brands and people flourish. With deep experience at purpose-driven companies like Innocent Drinks and Specsavers, Katie brings fresh perspectives on marketing excellence, team development, and purposeful brand building.
What to Expect
• Marketing Excellence Unpacked: Discover practical approaches to implementing shared marketing practices that drive real growth while developing strong teams
• Purpose in Practice: Learn how to authentically embed purpose into marketing strategies, drawing from Katie's experience at values-led organizations
• Building High-Performance Teams: Get insights on creating marketing communities that thrive across geographical boundaries
• The Human Side of Marketing: Understand how psychology and marketing intersect to create more meaningful brand experiences
You'll walk away with actionable strategies for elevating your marketing practice, building purpose-driven brands, and creating environments where both businesses and people can grow. Katie will share real-world examples and honest insights from her journey.
About Katie Martin
Katie Martin currently leads Marketing Excellence at Specsavers, where she guides marketing teams in developing shared approaches to brand growth. Previously, she spent nine years at Innocent Drinks, most recently as Head of Marketing Excellence, where she pioneered strategies that put people at the heart of brand development.
What sets Katie apart is her unique blend of marketing expertise and human understanding - she's currently studying psychodynamic therapy to deepen her grasp of human behavior. This combination allows her to bring both strategic thinking and emotional intelligence to marketing leadership.