💡Taking Your Product to Market: B2B GTM Strategies for Startups

​🚀 Join us to understand go-to-market (GTM) strategies tailored for startups. Whether you're preparing for your first product launch or refining your approach, this session will provide the tools and insights you need to ensure a successful market entry

​This webinar covers identifying your target market, create compelling messaging and positioning strategy to creating an effective GTM strategy. ✨

​​👉 This session is part of a four week series on Product Mastery B2B Series: From Concept to Market. Register to join live or receive the recording.

​​🌟 Ira Asthana, Product & Startup Coach - https://www.linkedin.com/in/ira-asthana/

​​Ira is a hands-on Product leader having led cross-functional teams in development, scaling and management of customer-centric, commercially viable products, starting with Proof of concept and gradually scaling them based on customer/user feedback.

​Her experience has been marked by a keen focus on product vision, client value proposition, strategy, and a successful commercialisation (go-to-market, GTM) implementation. Moreover, her proficiency in applying the right pricing strategy has helped maintain margins and manage the cost of goods sold (COGS).

​These along with her working knowledge of Agile, Scrum (and waterfall) has helped her develop Product Development Framework and GTM framework which has helped guide Product teams to drive efficiency, collaboration, and rapid iteration in product development processes.

One of Ira's key strengths lies in leveraging design thinking principles to create user-centric products - whilst understanding the buying centre and addressing their problems during the process.