Faire Marketplace: Empowering CPG Entrepreneurs to Chase Their Dreams

Craveable Social
Jan 1, 2022

Faire is an online marketplace that helps retailers find and buy unique wholesale merchandise for their stores.  It also offers makers/brands an opportunity to sell and market to thousands of retail store owners. They help create a bright future for independent retailers & brands. We personally love Faire for our mission-driven CPG brands or wellness-centered product brand clients. It allows them to reach a longer audience of buyers.

For Makers

Once Etsy Wholesale closed there weren’t many platforms available to makers to sell wholesale directly to retailers.  Well, now there’s Faire.  It’s a platform for makers to sell their products.

Faire is growing in popularity and I know of many makers who are getting substantial orders and generating lots of revenue through Faire.

Becoming a brand on Faire will help you grow and streamline your business. Over 60,000 independent retailers come to shop Faire’s marketplace to discover new products and to take advantage of risk-free terms.

Tip: If you’d like to be referred to Faire just click here to send me an email and be sure to have great product photography!

For Retailers

If you’re a retailer looking for an online platform to order unique and handmade items, Faire might be ideal for you.

“Faire is on a mission to revolutionize the way retailers shop for their stores. We take all the pain out of buying for store owners. Retailers can come to Faire to find unique and exciting products from hundreds of makers all in one place. We have also created the first wholesale marketplace to offer free returns. Our goal is to make every item in your store a bestseller.”

For many new entrepreneurs, when they first open a brick-and-mortar or online shop, it can be a daunting process, and certainly if they know about the buying process.

We love to support handmade artists so when Etsy Wholesale came along we were ecstatic to see so many of our clients with shops utilize this new branch of Etsy. But that didn’t last long.  Then Faire (formerly known as Indigo Fair) launched and our client's ability to buy from many makers in one place was available again. YES!

Faire has some perks for your first order:

  • Your opening order with each maker is eligible for free returns, up to 60 days from the date of order

  • Shipping is free on your very first order with Faire – order from as many makers as you like

  • If you qualify, Net 60 payment terms are available for all of your orders

If you’re a Retail Store Owner, What do you need to do to open an account?

The application to join to buy on Faire is simple, but be prepared to share the following information which verifies you are a retail store:

  • First and Last Name

  • Store Type

  • Email Address

  • Store Name

  • Years in Business

  • Annual Sales

  • Documentation  (EIN and/or Reselling License)

For Brands

For brands and markers looking to get listed and sell in the Faire Marketplace, here are the type of brand categories Faire welcomes:

  • Books & Games

  • Food & Drink

  • Footwear

  • Home & Living

  • Jewelry

  • Kids & Baby

  • Men's Accessories

  • Men's Apparel

  • Paper & Novelty

  • Personal Care

  • Pets

  • Sports & Outdoors

  • Women's Accessories

  • Women's Apparel

US, UK, and EU retailers

It's great that Faire not only works with US retailers and brands but also UK and EU retailers joining the marketplace!

They even have an app!  Click here if you have an iPhone and want to download the app.

If you’re a maker and you want to be referred to sell on Faire, follow this link for a referral!

If you use the referral link, we receive a credit on Faire and we truly appreciate it.*