Market Yourself without actually Marketing Yourself!
Hello Builders!! The much awaited Startup Digest for the week is here!
In one shot, we take you through all the updates in the club, interesting happenings around the startup ecosystem and so much more.
TBC Startup Funding | Jan 2023🚀
Startup market has put its stamp on 96 deals the month, where Bengaluru placed itself at the top with 60 deals, covering 70% of the total funding raised in in the month of January.
Meanwhile, Delhi-NCR and Mumbai got 15 and 10 deals with 2nd and 3rd rank respectively.
As per segment-wise deals, E-Commerce acquired the first place with 18 deals.
However, Fintech gave a tough competition with $587 Mn across 14 deals which covers approximately 50 % of overall funding.
Healthtech remain at third position with 13 deals, followed by Saas, and HRTech..
Growth stage deals📊
The Growth stage startup deals who ranks first in January is PhonePe with the funding of $350 Mn.
The other 2 startups who top in raising funds in growth stage are KreditBee and Enzene Bioscience with the funding of $ 120 Mn, and $50 Mn respectively.
Early stage deals📊
In the early-stage deals, Beaconstac, FuelBuddy, and VilCart are the top 3 startups who raised the funding of $25 Mn, $20 Mn, and $18 Mn respectively.
See the complete analysis via the link below!
Curated reads of the Week📑
Hey folks! We are here with some timeless classics and high quality content articles/videos which will not just blow your mind but will drive your mind to the right track.
The top story of this week wraps up a twitter thread by DonYe Taylor on-
How to market yourself without actually ‘marketing yourself’
Taylor shares his personal experiences of marketing and poses some examples to make these marketing tactics understandable.
In his six-pointer marketing strategy, the foremost is to help people and be know for being generous.
Other twitter users like Jimmy Zbornak, Frank Henry and AIX Investment Group also join in the conversation and share their fears and insecurities related to marketing norms.
This discussion will prompt you to create something valuable and productive. Hurry up and check out the thread below to know all the marketing tactics!
Next, we have an interesting article by Nikhil Basu Trivedi which may give you some insights on-
“The Rise of the Solo Capitalists”
In this article, Nikhil tracks down the venture capitalists and finds out that when Notion raised a $10 million round of financing in mid-2019 valuing it at $800 million.
Interestingly, there was not a venture capital firm leading the round. Instead, the round was led by Daniel Gross, Elad Gil, and Lacy Groom, with participation from existing investors.
To know the further story of the rise of solo capitalists, read the complete article here!
Last but not the least, we have a editorial by Pankaj Mishra on-
“The making of Girish Mathrubootham”
This editorial will make you aware of the nuances of product startups and how Girish used lessons from his troubled childhood and early entrepreneurial failures to build one of India's fastest growing product startups, Freshdesk.
Girish becomes successful enough to set to top $1 billion in valuation this year.
Most importantly, the editorial will tell you, how you can break into product startup with some doable examples.
Check out the editorial below!
With this, the startup digest comes to an end. We hope you had fun reading it as much as we did curating it for you. See you next week!
Signing off,
Team TBC 🚀