I'll get straight to the point 👇🏽
Are CRED ads just about the shock value?
Do they even make sense?
Why'd Kunal Shah and team spend money on doing such crazy stuff?
I've seen quite a few people fight this question out on Twitter and LinkedIn. 🤦🏽♂️
I personally love the ad campaigns that CRED pulls off, and they have worked out well for them.
Why so? 🤔
Celebs out of character shake you up
Going YOLO is a $$$ flex for CRED - financial services do this to build trust
'Not everyone gets it', increasing affinity of core users to CRED
Nostalgia hits the target audience (25 - 40 year olds) right in the heart.
I've packed all of these insights up for you in my first business case study video on YouTube. Check it out and subscribe to motivate us to put out more such content!
Co-Founder of Stoa School
PS... Watch till the end for some sweet irony 🤣