CRED Ads - Smart or Stupid?
βI'll get straight to the point ππ½
βAre CRED ads just about the shock value?
βDo they even make sense?
βWhy'd Kunal Shah and team spend money on doing such crazy stuff?
I've seen quite a few people fight this question out on Twitter and LinkedIn. π€¦π½ββοΈ
I personally love the ad campaigns that CRED pulls off, and they have worked out well for them.
Why so? π€
βCelebs out of character shake you up
βGoing YOLO is a $$$ flex for CRED - financial services do this to build trust
β'Not everyone gets it', increasing affinity of core users to CRED
βNostalgia hits the target audience (25 - 40 year olds) right in the heart.
βI've packed all of these insights up for you in my first business case study video on YouTube. Check it out and subscribe to motivate us to put out more such content!
βCheers,
Raj Kunkolienkar
Co-Founder of Stoa School
PS... Watch till the end for some sweet irony π€£