Competitor Keyword Modifiers, Paytm Product Review & more: SMAC Newsletter #10
Hi friends, Happy New Year and Welcome back to SMAC Newsletter #10, a place where we get smarter about Marketing, Analytics and Demand Gen.
If you’re new here, please subscribe- you get a thriving community of 500+ marketers from Zoho, Google, Freshworks and more.
Competitor Keyword Modifiers
What are Competitor Keyword Themes?
Competitor Keyword Themes are words or phrases that reference a competitor’s name or brand. The purpose of such keywords is to redirect high intent traffic to alternative (ie. your) alternative.
Keyword Analysis Technique for Nerds
Before diving into the results, here’s a quick summary of our data analysis technique using Factors.AI. Skip ahead to the next section for our insights on competitor keyword performance.
Our data science team performed individual keyword analysis on five mid-market SaaS firms based on 29,667 performance records collected over a period of six months. This analysis consisted of the generation of two `theme types” — one based on broad campaign themes like “brand, product, feature, and competitors”. This acted as the base upon which the second theme — which consisted of ad groups and keywords — was analysed. Our analysis technique controls and compares a specific keyword modifier with a base-average of several other keyword modifiers to derive a causal interpretation. For instance, “Competitor vs Competitor” was compared with the average performance of “Competitor review”, “Competitor Brand” and more.
Paytm Product Review
Our friend Saurin Parikh penned out Paytm Payment Gateway Wrapped as a 2021 Product Review. Year-ends are time for reflection. To look back in the rearview mirror and relive the golden moments while you plan ahead for the year to come.
He writes "For or Paytm Payment Gateway, 2021 was a year like no other. From onboarding India’s leading unicorns to empowering small businesses across the country; from releasing industry-first products to receiving awards and accolades, 2021 saw Paytm Payment Gateway becoming the first choice for businesses to accept online payments.
As the year draws to an end, we’ve taken stock of a few of the major milestones that Paytm Payment Gateway has achieved in this journey."
A few HOT #SaaS Jobs
1. Cashfree is hiring for multiple roles in Marketing across Digital Marketing Product marketing, Email, growth marketing, marketing operations, CRO, reach out to vaibhav.mehrotra@cashfree.com.
2. Binance: There’s a gig available, with over 30k budget for a writer or a group of writers. Here are the details: 50 articles per day, Monday to Friday.
Need to submit 10 articles every hour ( or every 2 hours ). No analysis is needed.
Based on the topics given, you need to find article (example: an article on bbc) and write 100 word excerpt of that. Here: https://www.binance.com/en/news/flashContact Sneha +91 91004 30943 if this is of interest to you.
That's it for this time!!
Please pen down any feedback/suggestions/compliments directly to us :)
Have a great weekend and talk to you soon!
Signing off
SaaS & Marketing Community