Email Marketing Inspo ⭐

​​​​La Onda is a newsletter by Sandra Velasquez, founder of Nopalera, with actionable insights around brand building and selling.

​Hola,

You've heard me talk about the importance of email marketing to grow your brand.

I'm going to talk about it again:)

You need to have the following at a bare minimum:

+ An email marketing platform like Mailchimp or Klaivyo that is connected to your webstore
+ Automated Welcome flows that are triggered when someone joins your email list
+ Automated Winback flows that are triggered when someone hasn't purchased in a while
+ Any other segmented flows you want! Like, ask for reviews two weeks after a purchase etc..

​You can hire a Mailchimp or Klaviyo expert to help you set it up.

​FACT: To have an email list is to have the power to print money.

​Like with everything else, you need to nurture it. Don't collect email addresses and then NOT talk to your community!

You can plan your marketing by quarter (this is what we do at Nopalera), and work in batches so you don't feel like you are always thinking of content the week or day before. That is not sustainable.

There is a great website called MailCharts to get inspo for your emails: https://www.mailcharts.com/email-examples

Happy emailing!

Sandra

p.s. The Nopalera Podcast is launching this week and the trailer is up now!
check it out: https://the-nopalera-podcast.captivate.fm/

p.s.s. Thank you to all who came to the last Margin masterclass! I will try to host it again next month for anyone that missed it.