Even Tacos needed insurance! #finsights by #TBCDitto
One of the largest fast- food chains- Taco Bell, curated a marketing strategy to utilize the publicity and capitalize out of a major space event in 2001.
Mir spacecraft reached its peak and maximum life, only to then plunge into Earth’s atmosphere. They claimed that the debris would fall into the Pacific Ocean. This event was naturally heavily publicized and Taco Bell decided to come up with a bizarre yet genius marketing strategy.
They took a 40x 40 ft of a red bulls eye and spread it up in the middle of the Pacific Ocean and promised a free taco to every American citizen if any part of the spaceship landed on the bell!
As brilliant as this move is, what if a part of the spaceship indeed hit the bell?
The costs of feeding the entire population would be a staggering number of 10 million dollars! They protected the downside in the wake of uncontrollable circumstances by buying insurance.
Funny enough, the spaceship never even landed near the target but Taco Bell offered their customers a consolation offer of 2 Tacos for 99 cents plus a whole lot of free marketing!
Ditto is the strategic insurance partner for The Builders Club
All builders in the Builders club get a priority pass from Ditto if they are looking for insurance, allowing minimum waiting time for availing our advisory services and a 24x7 senior insurance advisor for all insurance related advice.
What is Ditto?
Ditto is a fast-growing customer centric, spam free insurance advisory platform focusing upon contextual & personalized advisory that is changing the way we look at and buy insurance. Ditto is a product of Team Finshots.
Ditto has helped over 85,000+ people to make an informed decision when it comes to understanding and buying insurance.
About The Builders Club :
The Builders Club is a community driven platform which is an enabler in your startup journey.
We have multiple initiatives and events which we do regularly to help you accelerate your growth and move to the next stage of your startup life cycle.
Know more:
https://www.thebuildersclub.me
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