Digital Marketing Strategy

​Digital Marketing Strategy for Small Business Owners

​Facilitated by Effie Moss – Marketing Strategist & Business Growth Mentor

​Ready to take the guesswork out of your marketing and start attracting the right customers?
Join me for a practical, interactive workshop where you’ll learn how to design a simple, effective digital marketing strategy that works for your business.

​In this hands-on session, you will:

• ​Build strong foundations — define your audience, message, goals, and the right channels for you

• ​Demystify digital platforms — understand where your time is best spent (and what to skip)

• ​Create your first marketing plan — choose your themes and map out 3–5 ideas

• ​Learn to convert attention into action — simple ways to turn followers into paying customers

• ​Measure what matters — track results without drowning in analytics

• ​Leave with a 90-day action plan — a focused roadmap you can put into practice immediately

​You’ll also receive:

• ​A 1-page strategy template to fill in as we go

• ​Practical examples you can adapt for your business

• ​The confidence to market without feeling overwhelmed