Irrational Labs Presents: The Science of Pricing for Value
How do you price your product to reflect its full value?
At Irrational Labs, we think a lot about pricing. 🤑
One thing we've learned from working with top companies on their pricing strategies is that pricing is a critically underused growth lever.
The good news: behavioral science can help.
Join behavioral scientist Isabel Macdonald of Irrational Labs for a conversation on how to nail your pricing by understanding how your users perceive value, the psychology and emotions that drive willingness to pay, and the paying experience.
🗓️ Friday, May 24
🕗 9am PT
You'll learn:
✅ How the perception of price and value are shaped
✅ The art of mapping price to value
✅ The key cognitive biases that influence price perception, including framing and the endowment effect (& how to address them)
✅ The 5 core concepts of behavioral science in pricing
... & more!
Isabel’s deep expertise in behavioral economics and extensive work with financial institutions will make for a rich and enlightening discussion. 💡
This is your chance to gain valuable insights into the art and (behavioral) science of pricing. 💸 🗝️
Don't miss it!
_________________________________________________________
👉 Talk to us. Irrational Labs helps companies build and grow products. We use behavioral design to improve your funnel and product metrics. See our case studies. Let’s work together. hello@irrationallabs.com
⚡ Come to more events. Join our newsletter list so that you don’t miss out.
📚 Interested in upskilling? Check out our popular Behavioral Design Bootcamp.