How to Understand Your Customer | Mary Sheehan & Yasmeen Turayhi
In today's competitive landscape, understanding your customers is more critical than ever. This 1-hour webinar is designed to equip you with the essential skills and insights needed to truly understand your customers’ needs, behaviors, and motivations.
Whether you're a product marketer, startup founder, or marketer, or just plain curious about building a business or launching a new product, this session will provide you with actionable strategies to enhance your customer understanding and drive business success.
What You’ll Learn:
The key principles of customer due diligence and why they matter
How to set up customer interviews, and how to discern which stakeholders to include in your market research study
How to gather and analyze customer insights that directly inform your product and marketing strategies.
Practical tools and techniques for engaging with your customers in meaningful ways.
Special Focus:
As a special feature of this webinar, we'll dive deep into "10 Questions to Ask Your Customers"—a powerful framework designed to uncover critical insights and foster stronger customer relationships. We'll show you ways to kick off customer interviews, and how to collect ongoing feedback.
This segment will provide you with a ready-to-use approach to start asking the right questions that lead to meaningful answers.
Why Attend?
Gain Clarity: Understand the true needs and desires of your customers.
Enhance Your Strategy: Learn how to translate customer insights into effective product and marketing strategies.
Immediate Application: Walk away with practical tools you can start using right after the webinar.
Join us for this insightful session and take the first step toward mastering the art of understanding your customers. This is more than just a webinar—it's a pivotal moment in your journey toward building better products, creating stronger customer relationships, and driving sustainable growth.
We challenge everyone to leave with a set of their own 10 questions to ask their customers.
If you cannot join at this exact time, you will receive a recording which you can access for up to 30 days after the training. We will also share a Community link to discuss questions after the talk.
Zoom link will be sent out a few days before the webinar.
Reserve Your Spot Now! Spots are limited.