How to Sell When You’re Not a Salesperson

​𝗜𝗳 𝘆𝗼𝘂’𝘃𝗲 𝗲𝘃𝗲𝗿 𝗚𝗼𝗼𝗴𝗹𝗲𝗱 "𝗵𝗼𝘄 𝘁𝗼 𝗻𝗼𝘁 𝘀𝗼𝘂𝗻𝗱 𝗱𝗲𝘀𝗽𝗲𝗿𝗮𝘁𝗲 𝗼𝗻 𝗮 𝘀𝗮𝗹𝗲𝘀 𝗰𝗮𝗹𝗹," 𝘁𝗵𝗶𝘀 𝗶𝘀 𝗳𝗼𝗿 𝘆𝗼𝘂.

Most founders aren’t natural-born salespeople.
And that’s okay.

But if you’re building something great, you still have to sell it—whether you like it or not.

The good news? You don’t need a 𝗳𝗹𝗮𝘀𝗵𝘆 𝗽𝗶𝘁𝗰𝗵 or a 𝘀𝗮𝗹𝗲𝘀 𝘀𝗰𝗿𝗶𝗽𝘁 to make it work. You just need the right mindset and a simple process.

𝗜𝗻 𝘁𝗵𝗶𝘀 𝗠𝗶𝗱𝗱𝗮𝘆 𝗖𝗼𝗻𝗻𝗲𝗰𝘁 𝘀𝗲𝘀𝘀𝗶𝗼𝗻, 𝘆𝗼𝘂’𝗹𝗹 𝗹𝗲𝗮𝗿𝗻:

✅ Why your customers don’t buy your product, they buy you
✅ The questions every founder should ask in a sales call
✅ How to figure out your first sales process

​This one’s built for founders who’d rather build than sell but know they have to do both. If that’s you, we’ll see you there.

📅 𝗗𝗮𝘁𝗲: May 13, 2025
⏰ 𝗧𝗶𝗺𝗲: 11 AM MT

—

𝗔𝗯𝗼𝘂𝘁 𝘁𝗵𝗲 𝗦𝗽𝗲𝗮𝗸𝗲𝗿:
Paul Burani has spent 20+ years rolling up his sleeves in sales and marketing - launching a media agency, leading global partnerships at Google, and steering revenue growth in ed tech. Today he runs Mission Flywheel, where he helps growth-stage companies make sense of the chaos and build revenue machines that actually work. With a sharp eye for strategy and a bias toward action, Paul partners with teams to align sales, marketing, customer success, biz dev, and rev ops so they stop tripping over each other and start growing with purpose